Business Book Summaries
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This ebok offers a summary of the book "The Lean Startup" by Eric Ries. Why do so many startups fail? The business myth says: A lone entrepreneur - beavering away in a lab or a garage somewhere - through hard work, grit and sheer perseverance develops a great product which then becomes a blockbus...
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Summary: First, Break All the Rules - Marcus Buckingham & Curt Coffman
BusinessNews Publishing
- Business book summaries
- 1 Février 2013
- 9782806229724
This ebook offers a summary of «FIRST, BREAK ALL THE RULES», by Marcus Buckingham and Curt Coffman. Managing employees productively is exceptionally hard to achieve. It takes a deft touch to be able to balance all the competing interests: the company's, the customer's, the employee's and the mana...
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The E-Myth revisited ; why most small businesses don't work and what to do about it
Michael E. Gerber
- Business book summaries
- 15 Février 2013
- 9782806229670
This work offers a summary of "The e-Myth revisited". The entrepreneurial myth is that most small businesses are started by entrepreneurs. Not so, says Michael E. Gerber, most are started by technicians who enjoy hands-on work and making new products. Therefore, they are too focused on issues wit...
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Made to stick ; why some ideas survive and others die
Dan Heath, Chip Heath
- Business book summaries
- 15 Février 2013
- 9782806229687
This ebook offers a summary of "Made To Stick" by Chip and Dan Heath. «Sticky» ideas are those which are highly memorable and exceptionally long-lasting in their impact: it's the ideas that every business would like to develop. Made to Stick analyses «sticky» ideas, finding that, whilst there are...
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Think and grow rich ; the way to personal achievement
Napoleon Hill
- Business book summaries
- 15 Février 2013
- 9782806229649
This work offers a summary of the book «THINK AND GROW RICH: The Way To Personal Achievement» by Napoleon Hill. Napoleon Hill was a great American author who is considered to have influenced more people into success than any other person in history. He became an advisor to President Franklin D. Roo...
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Andy Grove ; the life and times of an american
Richard Tedlow
- Business book summaries
- 15 Février 2013
- 9782806222640
A wonderful summary of the rags to riches story by Richard Tedlow. The book describes Andy Grove's early childhood in war-torn Hungary, and how his departure along with thousands of other refugees landed him in America. From his humble beginnings his career led him to a central position in silicon v...
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This work offers a summary of the book «AOL.COM: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web» by Kara Swisher. This summary starts with the story of Bill Von Meister, a telecommunications entrepreneur. In his early days von Meister's career looked ...
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This ebook offers a summary of "Bad Boy Ballmer : The man who rules Microsoft" by Frederic Maxwell. Bill Gates is a name inextricably linked to Microsoft, and it always will be. What many people don't realize is that Steve Ballmer works so closely alongside him that they almost act as a single un...
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Bargaining with the devil ; when to negociate, when to fight
Robert Mnookin
- Business book summaries
- 15 Février 2013
- 9782806224903
This ebook offers a summary : "Bargaining with the devil: When to Negociate, When to Fight" by Robert Mnookin. In the business world, people and companies are often faced with conflict, and the emotions that surround these can make it hard to stand back and assess the best course of action. When ...
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This work offers a summary of «BECOMING A CATEGORY OF ONE: How Extraordinary Companies Transcend Commodity and Defy Comparison» by Joe Calloway. Joe Calloway is a business consultant specializing in branding as well as a public speaker and restaurant owner. He consults with companies in a wide ra...
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This work offers a summary of the book «BEHIND THE CLOUD: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry» by Marc Benioff. Marc Benioff founded Salesforce.com in 1999 and currently serves as chairman and CEO of that company. Salesf...
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Ben & Jerry's ; the inside scoop
Fred Chico Lager
- Business book summaries
- 15 Février 2013
- 9782806222817
This work offers a summary of the book «BEN & JERRY'S: THE INSIDE SCOOP, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor» by Fred «Chico» Lager. Fred «Chico» Lager is a former CEO of the Ben & Jerry's ice cream company. He joined the company in 1982, and together ...
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Best practices ; building your buisiness with customer-focused solutions
Collectif
- Business book summaries
- 15 Février 2013
- 9782806222800
This work offers a summary of the book «BEST PRACTICES: Building Your Business With Customer-Focused Solutions» by Robert Hiebeler, Thomas Kelly & Charles Ketteman. Robert Hiebeler is the Managing Director of KnowledgeSpace, an Arthur Andersen project dedicated to the productive leverage of knowl...
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B2B ; how to build a profitable E-Commerce strategy
Michael Cunningham
- Business book summaries
- 15 Février 2013
- 9782806224934
This work offers a summary of the book «B2B: How To Build a Profitable E-Commerce Strategy» by Michael Cunningham. As the founder and CEO of an international technology consulting firm, Michael Cunningham is well placed to be giving advice about e-commerce. There are huge advantages in B2B e-comm...
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Beating the business cycle ; how to predict and profit from turning points in the economy
Achuthan Lakshman, Anirvan Banerji
- Business book summaries
- 15 Février 2013
- 9782806222879
This work offers a summary of the book «BEATING THE BUSINESS CYCLE: How to Predict and Profit from Turning Points in the Economy» by Lakshman Achuthan and Anirvan Banerji. Lakshman Achuthan is managing director of the Economic Cycle Research Institute, a private research group which analyzes busi...
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Beating the market 3 months at a time
Gérald Appel, Marvin Appel
- Business book summaries
- 15 Février 2013
- 9782806222855
This work offers a summary of the book «BEATING THE MARKET, 3 MONTHS AT A TIME: A Proven Investing Plan Everyone Can Use» by Gerald Appel and Marvin Appel. Gerald Appel is publisher of Systems and Forecasts, an investment newsletter. He is also founder of Signalert, an investment advisory firm wi...
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Beyond e ; 12 ways technology is transforming sales and marketing strategy
Stephen Diodio
- Business book summaries
- 15 Février 2013
- 9782806222787
This work offers a summary of the book «BEYOND e: 12 Ways Technology Is Transforming Sales and Marketing Strategy» by Stephen Diorio. Stephen Diorio is founder and president of IMT Strategies, a sales and marketing strategy firm specializing in the application of new technology to grow sales. ...
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Bill and Dave ; how Hewlett Packard built the world's greatest company
Michael Malone
- Business book summaries
- 15 Février 2013
- 9782806222763
This work offers a summary of the book «BILL & DAVE: How Hewlett and Packard Built the World's Greatest Company» by Michael Malone. Michael Malone is a technology journalist. He is the former editor of Forbes ASAP and is currently a Web journalist for ABC. He has also written feature articles whi...
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It's a wired, wired world ; business the AOL way
David Stauffer
- Business book summaries
- 15 Février 2013
- 9782806222756
This work offers a summary of the book "IT´S A WIRED, WIRED WORLD: Business the AOL Way" by David Stauffer. David Stauffer is a business writer, with articles published in the Wall Street Journal, Harvard Management Update, Across the Board and other business periodicals. Mr. Stauffer, who heads hi...
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A good hard kick in the ass ; basic training for entrepreneurs
Robert Adams
- Business book summaries
- 15 Février 2013
- 9782806222527
This work offers a summary of the book «A GOOD HARD KICK IN THE ASS: Basic Training For Entrepreneurs» by Rob Adams. Rob Adams is the founder and managing director of AV Labs, an early-stage venture capital company. Many aspiring entrepreneurs believe that their ideas are groundbreaking, their m...
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Borrowing brilliance ; the six steps to business innovation on the ideas of others
David Kord Murray
- Business book summaries
- 15 Février 2013
- 9782806222695
This work offers a summary of the book «BORROWING BRILLIANCE: The Six Steps to Business Innovation By Building on the Ideas of Others» by David Kord Murray. David Murray is an aerospace engineer turned entrepreneur, inventor and Fortune 500 executive. He has notably served as the head of innovati...
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Bottom-up Marketing ; building a tactic into a powerful strategy
Al Ries, Jack Trout
- Business book summaries
- 15 Février 2013
- 9782806222688
This work offers a summary of the book «BOTTOM-UP MARKETING: Building A Tactic Into A Powerful Strategy» by Al Ries and Jack Trout. Most traditional marketing is carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide on the t...
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All I really need to know in business I learned at Microsoft
Julie Bick
- Business book summaries
- 15 Février 2013
- 9782806222619
This work offers a summary of the book «ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT: Insider Strategies to Help You Succeed» by Julie Bick. Microsoft is one of the successful companies in the world, and is often considered to be a shining example of a business that is able to cha...
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This work offers a summary of the book «ALMOST PERFECT: How a Bunch of Regular Guys Built WordPerfect Corporation» by W. E. Pete Peterson. In 1977 Bruce Bastian started writing a 3-D computer software package while he was at university. Noticing his potential, his computer science Professor offer...
