Milieu des années 1980, Thermopylae, petite ville de Caroline du Nord. Marié, deux enfants, Raleigh Wittier Hayes, 45 ans, est aux yeux de tous un citoyen modèle et un bon père de famille. Agent d'assurances prospère, il ne laisse rien au hasard, et sa retraite est aussi soigneusement planifiée que son existence. Le jour où il apprend que son père, Earley, a disparu de l'hôpital en vidant ses comptes, pour prendre la route dans une Cadillac cabriolet jaune en compagnie d'une adolescente noire qu'il dit vouloir épouser, l'existence de Raleigh vole en éclats. A la recherche de son père, notre homme va devoir affronter des épreuves plus riches en rebondissements les unes que les autres. A l'issue de ce formidable périple initiatique, l'ennuyeux et routinier Raleigh Wittier Hayes ne sera plus jamais le même.
Dès les premières lignes, le lecteur est emporté par le souffle formidable d'un auteur qui lui impose un rythme tel qu'il est difficile, voire impossible d'en interrompre la lecture. Monument d'humour et de romanesque, proche du génie, ce livre, dans le droit fil des premiers romans de John Irving, est considéré aux Etats-Unis comme un chef-d'oeuvre. Publié en 1986 et jusqu'aujourd'hui inédit en France, nous sommes ravis d'en offrir à nos lecteurs la première traduction.
A bold vision about the ways companies will adapt and be reborn in a revolutionary world where business models implode and the search is on for what will work. . . . The fate of newspapers and the music industry is a harbinger of what awaits every company: an aging business model in its death throes as people finally wake up to the grim fact that their products and the way they deliver them are completely out of sync not only with what customers want but how they want it. But Michael Malone–the author who, when the Internet was still the domain of technical experts, enabled his readers to see clearly the opportunities of the thenemerging digital age–is back and once again making sense of a future just around the corner. Business considerations such as the wireless World Wide Web, billions of new consumers, and an entrepreneurial ethos are all converging. How a corporation is organized and how people will be managed and employed will change more quickly than anyone realizes. With technology poised to connect a billion new consumers from the most remote parts of the globe, corporations will enter a volatile economic era marked by unprecedented threats and opportunities. Survival will require companies to be “protean”–nimble shapeshifters able to change direction and identity in response to a rapidly evolving international marketplace. They must, in other words, act like perpetual entrepreneurial startups. In our Web 2.0 wold “the future arrived yesterday,” since the tools for success already exist and are the means for companies becoming protean. Malone provides remarkable insights into how this emerging corporate form will work and why it’s the key to competitiveness. Find out: • Why the traditional CEO as master of the universe will be extinct. The CEO will be a chameleon, adapting management style and attitude to each company’s constituency. • How to identify a core group of employees who will provide stability through their knowledge of the company's history, values, and culture.• How to effectively recruit, manage, and retain the best talent in an increasingly nontraditional, entrepreneurial, and peripatetic workforce.• Who stakeholders are, why they matter, and how they will extend beyond any comparable business organization to this point.• Why the rigid boundaries between forprofit and nonprofit ventures are likely to dissolve through alternate forms of value creation, resulting in hybrid enterprises.By embracing impermanence and becoming true shapeshifters, protean businesses will not only endure, they’ll come to dominate large segments of the global economy. Provocative and pragmatic, The Future Arrived Yesterday is a dynamic blueprint for a tumultuous economic age.From the Hardcover edition.
This work offers a summary of the book «BILL & DAVE: How Hewlett and Packard Built the World's Greatest Company» by Michael Malone.
Michael Malone is a technology journalist. He is the former editor of Forbes ASAP and is currently a Web journalist for ABC. He has also written feature articles which have been published in The Wall Street Journal, The New York Times, Wired and Fast Company magazines.
In Bill & Dave, Malone tells the story of how Hewlett and Packard built the world's greatest company. He starts by explaining their childhood days and their student life. He then covers how they met and started the Hewlett-Packard company in a garage in 1939 when they built their first product, an audio oscillator. It was the start not only of a legendary company but of an entire way of life in Silicon Valley and, ultimately, our modern digital age.
The reader will come to know that many of the best practices in management common today especially in IT companies originated from HP.
Bill & Dave is a very well written and informative book. A perfect business adventure story for anyone working in IT, as well as a compulsory read for all HP employees.
Todays markets have splintered into millions of powerful consumer communities-- how can businesses adapt?
Its no secret that traditional mass marketing-- network television, newspapers, direct mail--is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups on Facebook to thousands of satellite channels and millions of private online communities.
So how can businesses reach new customers, win their trust, and earn their loyalty? Tom Hayes and Michael S. Malone urge an entirely new approach, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback. But what they call marketing 3.0 isnt as simple as setting up a YouTube channel.
Drawing on many case studies, the authors offer a new set of tools for a world where attention is harder than ever to capture, but even more lucrative to hold. They explain how to use social media for a new kind of marketing--bottom-up instead of top-down, personal rather than public, subtle rather than full frontal.
The payoff is a return to the power of oldfashioned handselling--turbocharged by bleedingedge technology.
This book describes geriatrics practice models that are used to guide the care of older adults, allowing seniors to remain at home, prevent functional disability and preserve quality of life. The models include specific interventions which are performed by health care workers to address the needs of older persons and their caregivers. These models respect patient values, consider patient safety and appreciate psychosocial needs as well. Divided into six parts that discuss hospital-based models of care, transitions from hospital to home, outpatient-based models of care and emergency department models of care, this text addresses the needs of vulnerable patients and the community.Geriatric Models of Care is an excellent resource for health care leaders who must translate these programs to address the needs of the patients in their communities.
Acute Care for Elders (ACE) is a model of care designed to improve functional outcomes and to improve the processes for the care of older patients. This model includes: an environment of care designed to promote improved function for older patients; an interdisciplinary team that works together to identify/address the vulnerabilities of the older patients; nursing care plans for prevention of disability; early planning to help prepare the patient to return home and a review of medical care to prevent iatrogenic illness.Acute Care for Elders: A Model for Interdisciplinary Care is an essential new resource aimed at assisting providers in developing and sustaining an ACE program. The interdisciplinary approach provides an introduction to the key vulnerabilities of older adults and defines the lessons learned from the Acute Care for Elders model. Expertly written chapters describe critical aspects of ACE: the interdisciplinary approach and the focus on function. The fundamental principles of ACE described in this book will further assist hospital leaders to develop, implement, sustain and disseminate the Acute Care for Elders model of care. Acute Care for Elders: A Model for Interdisciplinary Care is of great value to geriatricians, hospitalists, advance practice nurses, social workers and all others who provide high quality care to older patients.