This work offers a summary of «BECOMING A CATEGORY OF ONE: How Extraordinary Companies Transcend Commodity and Defy Comparison» by Joe Calloway.
Joe Calloway is a business consultant specializing in branding as well as a public speaker and restaurant owner. He consults with companies in a wide range of industries ranging from newspapers in Sweden, hotels in Great Britain and computer companies in South Africa to world brands like BMW and IBM.
In Becoming a Category of One, he argues that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That's the goal of true business differentiation. The very best way to win and keep customers today is to create compelling customer experiences. If you can do that, you place your company beyond the reach of price wars and into the realm of genuine competitive advantage.
The goal, therefore, is to become extraordinary - to become a Category-of-One company by doing what no one else does. This is the only rational way you can lift your company out of the commodity trap and into the ranks of the high achievers. Don't just try and compete in your industry - create and dominate your own unique business category.
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success.
A guide to creating joyful success in work and in life What the world needs is more showoffs. Showing off is a good thing. Showing off is a mindset. Showing off is about living life and doing work in a way that creates joy, jazz, and a kick in our lives and in the lives of those around us. This is a business book for almost everyone-from executives and managers to receptionists and sales clerks. Here's the key: success is an inside job. After 26 years of studying and working with top performers, Joe Calloway shares the key factors in creating success-without pulling any punches. Work Like You're Showing Off! isn't for sissies; it's a tough, realistic approach to getting the most out of life by giving more to others. This book proves that not only is "working like you're showing off" the smartest way to get ahead in a career, it's also the most joyful and rewarding way to live.Work Like You're Showing Off! the absolute keys to personal and professional success including: Never be as good as you're going to be What you think of me is none of my business Expect to connect Get back inside the box Grand stupidity and absurd bravery What have you done for me next?
Winners in business aren't the ones who do the most things; the winners are the ones who do the most important things Be the Best at What Matters Most is about the one essential strategy for business leaders, entrepreneurs, owners, managers and those who want to be one. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate "wow" factors of high quality performance, consistency and relentless improvement. Thought provoking questions, activities, and action steps are built into every section of the book Author Joe Calloway, an International Speakers Hall of Fame inductee, has been a popular business speaker for thirty years and worked with hundreds of companies to help them create and sustain success Be the Best at What Matters Most will help you and your team focus on taking the actions that maximize results, growth, and profit.
A five-step strategy for turning a commodity into a necessity
When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process.
Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to:
* Create and sustain momentum: overcome organizational inertia and keep moving forward
* Develop habitual dependability: make consistency of performance a defining characteristic
* Connect continuously
* See the Big Picture Outcome: create compelling customer experiences
* Engage, Enchant, Enthrall: make magic in the marketplace
With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.
Praise for Never By Chance "Joe Calloway, Chuck Feltz, and Kris Young have joined forces to write the book that senior management at companies large and small have been waiting for. Highly readable, loaded with innovative ideas and filled with seminal insights from both a consulting and CEO perspective, Never by Chance lays out a plan for aligning people and strategy to dramatically improve market share and ROI. If you're going to read one business book this year, this is it!"
-Kevin J. Clancy, PhD, Chairman, Copernicus Marketing Consulting "Never by Chance is a real-world, pragmatic guide to authentic alignment, vision, and strategy. If you want to create enduring value for your customers that drives shareholder value, then read this book. A great read that lays out a foundational approach to aligning people, resources, and strategy."
-Kevin Cashman, Senior Partner, Korn/Ferry Leadership & Talent Consulting; bestselling author of Leadership from the Inside Out "Calloway, Feltz, and Young offer a fresh perspective on what it takes to drive business strategy to its successful conclusion. This is a compelling contribution to the literature on the application of strategy and the importance of those things that really matter. It's a must-read for all those who labor in the vineyards of corporate America and those who aspire to it."
-Benjamin Ola. Akande, PhD, Dean, School of Business and Technology, Webster University "Everyone ends up somewhere, but few end up somewhere on purpose. Doing things on purpose and for a purpose are critical to business success. Never by Chance makes a compelling case for intentional leadership in bringing all of a company's resources to bear on delivering the stakeholder value your organization exists to provide."
-Steve Tourek, SVP and General Counsel, Marvin Windows and Doors