This work offers a summary of the book "IT´S A WIRED, WIRED WORLD: Business the AOL Way" by David Stauffer.
David Stauffer is a business writer, with articles published in the Wall Street Journal, Harvard Management Update, Across the Board and other business periodicals. Mr. Stauffer, who heads his own firm Stauffer Bury, Inc., is also the author of Nothing But Net: Business the Cisco Way.
AOL is the world´s most successful Internet company and the most valuable brand name of the digital business era.
In It´s A Wired, Wired World, Stauffer argues that the fact the company has been able to achieve preeminence in such a highly competitive marketplace is impressive, considering it didn´t even exist until 1985. The company´s longevity and ability to move forward in the face of intense competition is unmatched.
Clearly, something about the AOL business model works. Exactly what the "secret sauce" is may be subject to speculation and further analysis, but Stauffer identifies 6 elements of the AOL business model.
In short, AOL is a great template for how to succeed. Anyone who develops a similar business model, and who follows the same principles of success AOL uses, stands a better-than-even chance of enjoying comparable success.
A comprehensive and practical approach to the world of marriage, couples, and family counseling Esteemed academics David Capuzzi and Mark D. Stauffer present the theory, research, and real-life practice of today's counselors and therapists in family therapy settings. Aligned with the Council for Accreditation of Counseling and Related Educational Programs (CACREP) and Commission on Accreditation for Marriage and Family Therapy Education (COAMFTE), this useful text covers foundational teaching important to readers, but also critical modern topics not included in other texts, such as sexuality, trauma, divorce, domestic violence, and addictions, filial play therapy, and using community genograms to position culture and context in family therapy. With a unique focus on practical applications, the book discusses the major family therapy theories, and provides graduate students and post-graduate learners in counseling, mental health, and behavioral health fields the skills and techniques they need to help couples and families as part of their work in a variety of helping environments. Each chapter contains case studies and anecdotes that help readers think critically about the issues they are likely to deal with as clinicians. Written by recognized and respected contributors, this book helps readers see the connection between what they know and what happens in couples and family counseling sessions. Readers will: Learn the knowledge and skills essential to family therapy Understand the history, concepts, and techniques associated with major theories Examine the key issues specific to couples work, with relevant intervention Explore solutions to the complexities generated by special issues Discusses the modern realities of family, diversity and culture, and systemic contexts Family and couples counseling presents a complex interplay of various factors inherent to each individual, the dynamic interplay between each person's issues, and the outside influences that shape behavior. Foundations of Couples, Marriage, and Family Counseling helps readers sort out the complexity and guide clients toward lasting resolution.
A practically focused guide to effective counseling of all clients Human Development Across the Life Span is a practical guide to human growth and development, moving beyond theory to include real-world applications for counselors who work with clients. Written by recognized authorities in mental health counseling and counselor education, this book is fully aligned with the American Counseling Association's accreditation standards and includes contributions by well-known and respected academics and practitioners. Based on an extensive review of course syllabi across CACREP-accredited programs, this book is organized to follow the way courses are typically taught and follows a consistent structure including pedagogical elements that help students learn. After a thorough examination of essential concepts and theories of life span development, the book moves through each stage of human growth and development to provide expert insight, short case studies, and practical applications to counseling. The full Instructor's package provides a useful set of tools, including a Respondus test bank, PowerPoint slides, and an Instructor's Manual. This book is the only text on human growth and development that emphasizes the key implications and applications for counselors, providing useful information and the insights of real experts in each subject area. Understand the developmental milestones at each life stage Appreciate clients' perspectives to better facilitate appropriate interventions Work more effectively with clients of any age, from toddlers to seniors Tailor your approach to meet the unique needs and abilities of each life stage As a counselor, you cannot approach a child's therapy the same way you approach an adult's. Even within each major category, each developmental stage includes a nuanced set of characteristics that, considered appropriately, will inform a more effective treatment plan. Human Development Across the Life Span is a comprehensive guide to understanding all of your clients, and providing the type of counseling that facilitates more positive outcomes.