This work offers a summary of the book «BORROWING BRILLIANCE: The Six Steps to Business Innovation By Building on the Ideas of Others» by David Kord Murray.
David Murray is an aerospace engineer turned entrepreneur, inventor and Fortune 500 executive. He has notably served as the head of innovation for Intuit and other Fortune 500 companies and has worked as the Senior Manager for Advanced Technologies for President Reagan's Star Wars program. In Borrowing Brilliance, Murray argues that new ideas are always constructed out of existing ideas. What appear to be genuinely original ideas always combine snippets of one idea with parts of another to come up with something which has never before been combined in that way. To be specific, when you look at the creative process from a big picture perspective, you'll always find the genesis of any new idea comes through a six-step process. By working through this six-step process, you come up with something new which combines aspects or elements of old and established ideas into a different mix.
«Brilliance is actually borrowed, easily within your reach, for, really, it's knowing where to borrow the materials from and how to put them together that determines your creative ability.
This work offers a summary of the book «THE INMATES ARE RUNNING THE ASYLUM: Why High-Tech Products Drive Us Crazy and How To Restore the Sanity» by Alan Cooper.
Alan Cooper is the founder of Cooper Interaction Design, a consulting firm that develops interactive product designs for high-tech companies. Computer technology is embedded within almost every product that is manufactured. Yet all too often, these ''new-and-improved'' products are hard to use because the engineers who are developing the interface between the user and the machine don't think like the average man-on-the-street who knows nothing about technology. Therefore, the situation effectively becomes the equivalent of letting the inmates run the asylum in which they are incarcerated.
Better products which work the same way average people think need to be developed. Only then will new products deliver on their implied promise of enhancing the quality of life for their users. According to Alan Cooper, designers who are skilled in this specific field should be responsible for designing the interface between the user and the machine.
In The Inmates Are Running the Asylum, Alan Cooper asserts that the goal of computer usage should be "not to make anyone feel stupid." This well-written book makes us rethink entrenched priorities in software planning.