A COMPANION TO THE ACHAEMENID PERSIAN EMPIRE A comprehensive review of the political, cultural, social, economic and religious history of the Achaemenid Empire Often called the first world empire, the Achaemenid Empire is rooted in older Near Eastern traditions. A Companion to the Achaemenid Persian Empire offers a perspective in which the history of the empire is embedded in the preceding and subsequent epochs. In this way, the traditions that shaped the Achaemenid Empire become as visible as the powerful impact it had on further historical development. But the work does not only break new ground in this respect, but also in the fact that, in addition to written testimonies of all kinds, it also considers material tradition as an equal factor in historical reconstruction. This comprehensive two-volume set features contributions by internationally-recognized experts that offer balanced coverage of the whole of the empire from Anatolia and Egypt across western Asia to northern India and Central Asia. Comprehensive in scope, the Companion provides readers with a panoramic view of the diversity, richness, and complexity of the Achaemenid Empire, dealing with all the many aspects of history, event history, administration, economy, society, communication, art, science and religion, illustrating the multifaceted nature of the first true empire. A unique historical account presented in its multiregional dimensions, this important resource deals with many aspects of history, administration, economy, society, communication, art, science and religion it deals with topics that have only recently attracted interest such as court life, leisure activities, gender roles, and more examines a variety of available sources to consider those predecessors who influenced Achaemenid structure, ideology, and self-expression contains the study of Nachleben and the history of perception up to the present day offers a spectrum of opinions in disputed fields of research, such as the interpretation of the imagery of Achaemenid art, or questions of religion includes extensive bibliographies in each chapter for use as starting points for further research devotes special interest to the east of the empire, which is often neglected in comparison to the western territories Part of the acclaimed Blackwell Companions to the Ancient World series, A Companion to the Achaemenid Persian Empire is an indispensable work for students, instructors, and scholars of Persian and ancient world history, particularly the First Persian Empire.
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
The best-selling investing "bible" offers new information, new insights, and new perspectives The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500. While the stock market has tumbled and then soared since the first edition of Little Book of Common Sense was published in April 2007, Bogle's investment principles have endured and served investors well. This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as in its predecessor. Bogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing. A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. This strategy is favored by Warren Buffett, who said this about Bogle: "If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle. For decades, Jack has urged investors to invest in ultra-low-cost index funds. . . . Today, however, he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned. He is a hero to them and to me." Bogle shows you how to make index investing work for you and help you achieve your financial goals, and finds support from some of the world's best financial minds: not only Warren Buffett, but Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale's David Swensen, Cliff Asness of AQR, and many others. This new edition of The Little Book of Common Sense Investing offers you the same solid strategy as its predecessor for building your financial future. Build a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation. Forget the fads and marketing hype, and focus on what works in the real world. Understand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade. Recognize that in the long run, business reality trumps market expectations. Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs. While index investing allows you to sit back and let the market do the work for you, too many investors trade frantically, turning a winner's game into a loser's game. The Little Book of Common Sense Investing is a solid guidebook to your financial future.
ARCHITECTURE THE GOLD STANDARD IN INTRODUCTORY ARCHITECTURE TEXTS, FULLY UPDATED TO REFLECT THE LATEST DEVELOPMENTS IN THE FIELD For more than forty years, the beautifully illustrated Architecture: Form, Space, and Order has served as the classic introduction to the basic vocabulary of architectural design. In this fifth edition, more recent additions to the architectural panoply illustrate how contemporary digital and building technologies have influenced the development of architectural forms and spaces and how architectural siting and design have responded to the call for more environmentally responsible buildings. It is designed to encourage critical thought and to promote a more evocative understanding of architecture. The fifth edition is updated with many new urban design and building precedents from a diverse range of cultural and geographic areas New content focuses on the latest technology and trends in structure, construction, materials, and sustainability Includes more than 800 illustrations, many hand-drawn, which demonstrate the foundations and concepts every architect must master Architecture: Form, Space, and Order distills complex concepts of design into a clear focus and brings difficult abstractions to life. It explains form and space in relation to light, view, openings, and enclosures and explores the organization of space, and the elements and relationships of circulation, as well as proportion and scale. In addition, the text's detailed illustrations demonstrate the concepts presented and reveal the relationships between fundamental elements of architecture through the ages and across cultures.
A fresh and innovative perspective on urban issues and creating sustainable cities In The 15-Minute City: A Solution for Saving Our Time and Our Planet, human city pioneer and international scientific advisor Carlos Moreno delivers an exciting and insightful discussion of the deceptively simple and revolutionary idea that everyday destinations like schools, stores, and offices should only be a short walk or bike ride away from home. This book tells the story of an idea that spread from city to city, describing a new way of looking at living that addresses many of the most intractable challenges of our time. Hundreds of mayors worldwide have already embraced the concept as a way to help recover from the pandemic, and the idea continues to gain speed. You'll learn why more and more cities are planning to make cars far less necessary for contemporary city-dwellers and how they're planning to achieve that goal. You'll also find: Strategies for cities to recover and adapt to benefit residents, saving them precious time Techniques to change the habits of automobile-dependent city residents and maximize social benefits of living in a human-centric city Scientifically developed, research-backed solutions for enduring urban issues and problems
Deeply committed to science, progress, and creativity, Moreno presents an essential and timely resource in The 15-Minute City, which will prove invaluable to anyone with an interest in modern and innovative approaches to consistently challenging urban issues that have bedeviled policy makers and city residents since the invention of the car.
Provides an up-to-date introduction and analysis of the US political scene written from a comparative perspective, newly revised and updated throughout American Politics and Society in an accessible introduction to the main institutions of the US federal government, discussing the most recent developments in broader economic, social, and comparative contexts. Now in its tenth edition, this popular textbook applies an international perspective to the relevance of historical trends, research findings in political science, and present-day governmental procedures, structures, and debates. Acclaimed author David McKay guides students through the complexities of the American political system while encouraging them to evaluate the widening ideological divide that now defines American political life and public discourse. Since the publication of the previous edition, America has undergone some of the most dramatic events in its history-from the COVID-19 pandemic, to the widespread protests against racial and economic injustice, to the aggressive populist rhetoric of Donald Trump, to the bitterly contested 2020 presidential election that culminated in the violent assault on the US Capitol. In this edition, the author addresses the escalating ideological conflict, the rise of extremism in the Republican Party, arguments over the proper role of government, the public's expectations of politicians and political processes, and more. Offering valuable insights into both the social-political past and present of America, this classic textbook: Examines the policy process in such areas as civil rights, social policy, economic policy, the environment, and foreign policy Evaluates the performance of US government over the last decade and audits the broader American political system Encourages students to critically assess the US government in areas of democratic responsiveness and public accountability Compares international social-political perspectives to those that are uniquely American Discusses of the role of beliefs and values in American politics and how they influence broader society and economy Thanks to its clear and engaging narrative and its wealth of pedagogical features, American Politics and Society, Tenth Edition remains the ideal introductory textbook for courses exploring the institutions and processes of the US government and the most important events in the current American social and political landscape.
The International Financial Reporting Standards are quite different from other sets of accounting standards, and are fundamentally different from US-GAAP, in that they are based on principles, and not on detailed rules. Financial Reporting under IFRS:A topic-based approach offers a global perspective on IFRS by presenting the prescribed rationale and principles and illustrating them through numerous examples from large international companies. It aims to develop the fundamental skills necessary to read and use the information contained in all types of financial statements, through examples, activities, questions and answers. The book is broadly divided into three sections. Section one examines the structure of the Balance Sheet and the Income Statement, their links and the accounting mechanisms used to prepare them. Section two deals with the identification, evaluation and reporting of Balance Sheet items. Section three covers the use of financial statements to analyze a firm's performance and its risks. Throughout the book special topics are covered, including Derivatives and Hedge accounting (IAS 39), Business Combination (IFRS 3) and Operating Segments (IFRS 8). Financial Reporting under IFRS is ideally suited to the needs of students of accounting and financial reporting, but all users of financial statements, from creditors and investors to suppliers, customers, employees and governments will benefit from its concise, topic-based approach.
Now available in a fully-revised and updated second edition, A History of Modern Britain: 1714 to the Present provides a comprehensive survey of the social, political, economic and cultural history of Great Britain from the Hanoverian succession to the present day. Places Britain in a global context, charting the rise and fall of the British empire and the influence of imperialism on the social, economic, and political developments of the home country Includes revised sections on imperialism and the industrial revolution that have been updated to reflect recent scholarship, a more reflective view on New Labour since its demise, and an all new section on the performance of the Conservative - Lib/Dem coalition that came into office in 2010 Features illustrations, maps, an up-to-date bibliography, a full list of Prime Ministers, a genealogy of the royal family, and a comprehensive glossary explaining uniquely British terms, acronyms, and famous figures Spans topics as diverse as the slave trade, the novels of Charles Dickens, the Irish Potato Famine, the legalization of homosexuality, coalmines in South Wales, Antarctic exploration, and the invention of the computer Includes extensive reference to historiography
The new, fully-updated edition of the acclaimed textbook covering 200 years of African history A History of Modern Africa explores two centuries of the continent's political, economic, and social history. This thorough yet accessible text help readers to understand key concepts, recognize significant themes, and identify the processes that shaped the modern history of Africa. Emphasis is placed on the consequences of colonial rule, and the links between the precolonial and postcolonial eras. Author Richard Reid, a prominent scholar and historian on the subject, argues that Africa's struggle for economic and political stability in the nineteenth century escalated and intensified through the twentieth century, the effects of which are still felt in the present day. The new third edition offers substantial updates and revisions that consider recent events and historiography. Greater emphasis is placed on African agency, particularly during the colonial period, and the importance of the long-term militarization of African political culture. Discussions of the postcolonial period have been updated to reflect recent developments, including those in North Africa. Adopting a long-term approach to current African issues, this text: Explores the legacies of the nineteenth century and the colonial period in the context of the contemporary era Highlights the role of nineteenth century and long-term internal dynamics in Africa's modern challenges Combines recent scholarship with concise and effective narrative Features maps, illustrations, expanded references, and comprehensive endnotes A History of Modern Africa: 1800 to the Present, 3rd Edition is an excellent introduction to the subject for undergraduate students in relevant courses, and for general readers with interest in modern African history and current affairs.
Pascal Bornet, an award-winning AI expert, former McKinsey executive, and Top Voice in Technology with over 1 million LinkedIn followers, unveils the ultimate guide for working, living, and leading organizations in a rapidly changing, AI-driven world. With over 20 years of pioneering research at the human-AI intersection, Bornet reveals the secrets to living in harmony with AI while cultivating uniquely human qualities. He introduces the Three Competencies of the Future that we need to develop urgently to thrive in our new world. In IRREPLACEABLE, you will discover: Techniques to boost your career using AI-without losing your job to automation Secrets to unlocking your uniquely human abilities-ones AI can NEVER replicate Counterintuitive methods to raise Future-ready children Strategies to avoid falling into the "AI Obesity" trap Blueprints for leveraging AI to turn your company into an unstoppable force of innovation
Whether you're an individual looking to future-proof your career, a parent aiming to raise future-proof children, or a business leader eager to steer your organization through technological disruption, IRREPLACEABLE offers a universal and comprehensive framework. AI is not the destination; it's the vehicle that takes us to a more human future, and this book is your GPS. Stand out. Become IRREPLACEABLE.
Core textbook showcasing the broad scope and coherence of physical chemistry Principles of Physical Chemistry introduces undergraduate students to the concepts and methods of physical chemistry, which are fundamental to all of Chemistry. In their unique approach, the authors guide students along a logically consistent pathway from the principles of quantum mechanics and molecular structure to the properties of ensembles and supramolecular machines, with many examples from biology and nanoscience. By systematically proceeding from atoms to increasingly complex forms of matter, the book elucidates the connection between recognizable paradigms and modern chemistry research in a student-friendly manner. To promote intuition and understanding for beginning students, the text introduces concepts before proceeding to more rigorous treatments. Rigorous proofs and derivations are provided, as electronic supplements, for more advanced students. The book poses over 900 exercises and problems to help the student learn and master methods for physicochemical reasoning. Computational supplementary material, including Fortran simulations, MathCAD exercises, and Mathematica programs, are included on a companion website. Some topics discussed in the text are: Electronic structure and Variational Principle, including Pauli exclusion, spin-orbit interactions, and electron confinement in quantum dots.Chemical bonding and molecular structure, including electron tunneling, comparison of electron-in-a-box models and electron orbital methods, and the mechanics of chemical bonds.Absorption and emission of light, including transition dipoles for p-electron systems, coupled chromophores, excitons, and chiroptical activity.Statistical description of molecular ensembles, including microscopic interpretations of phase transitions, entropy, work, and heat.Chemical equilibria, including statistical description of equilibrium constants, electrochemistry, and the exposition of fundamental reaction types.Reaction kinetics and reaction dynamics, including nonlinear coupled reactions, femtochemistry, and solvent effects on reactions.Physicochemical properties of macromolecules and the principles of supramolecular assemblies, including polymer dynamics and chemical control of interfaces. The logic of supramolecular machines and their manipulation of photon, electron, and nuclear motion. With its highly coherent and systematic approach to the subject, Principles of Physical Chemistry is an ideal textbook and resource for students in undergraduate physical chemistry courses, especially those in programs of study related to chemistry, engineering, and molecular and chemical biology.
How well does it pay to own the Standard & Poor's 500 Index's best-performing stock of the year? Over the 2012-2021 period, the one-year total return ranged from 80% to 743%. This book identifies the quantitative and qualitative traits of stocks that made it to #1 and tells the stories of how they got there. A key indicator, the Fridson-Lee Statistic, makes its debut in these pages. Aiming for the massive upside of the #1 stocks entails substantial risk. It's not something to do with more than a small percentage of your portfolio. But attempting to pick the coming year's top performer can provide an outlet for speculative impulses that might otherwise spoil a prudent, long-term investment plan. And by investigating the statistically determined best candidates for #1, you'll gain important insights into stock selection. The Little Book of Picking Top Stocks explains why conventional equity research provides only limited help in zeroing in on the index's future top performer. Spotting the #1 stock isn't Wall Street analysts' focus, although the information they furnish about companies' competitive strategies is quite helpful. Problematically, investment banks' fundamental stock reports are structured around a valuation metric that was discredited nearly half a century ago-earnings per share. Author Martin Fridson's previous writings on the stock market include the books It Was a Very Good Year and Investment Illusions, as well as articles such as "Ben Graham's Value Approach: Can It Still Work?" He has received the CFA Society of New York's Ben Graham Award and has been named the Financial Management Association International's Financial Executive of the Year. The Green Magazine called his Financial Statement Analysis (co-authored with Fernando Alvarez) "one of the most useful investment books ever."
A comprehensive and authoritative exploration of Bitcoin and its place in monetary history When a pseudonymous programmer introduced "a new electronic cash system that's fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable and globally accessible hard money alternative to modern central banks. The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications. While Bitcoin is an invention of the digital age, the problem it purports to solve is as old as human society itself: transferring value across time and space. Author Saifedean Ammous takes the reader on an engaging journey through the history of technologies performing the functions of money, from primitive systems of trading limestones and seashells, to metals, coins, the gold standard, and modern government debt. Exploring what gave these technologies their monetary role, and how most lost it, provides the reader with a good idea of what makes for sound money, and sets the stage for an economic discussion of its consequences for individual and societal future-orientation, capital accumulation, trade, peace, culture, and art. Compellingly, Ammous shows that it is no coincidence that the loftiest achievements of humanity have come in societies enjoying the benefits of sound monetary regimes, nor is it coincidental that monetary collapse has usually accompanied civilizational collapse. With this background in place, the book moves on to explain the operation of Bitcoin in a functional and intuitive way. Bitcoin is a decentralized, distributed piece of software that converts electricity and processing power into indisputably accurate records, thus allowing its users to utilize the Internet to perform the traditional functions of money without having to rely on, or trust, any authorities or infrastructure in the physical world. Bitcoin is thus best understood as the first successfully implemented form of digital cash and digital hard money. With an automated and perfectly predictable monetary policy, and the ability to perform final settlement of large sums across the world in a matter of minutes, Bitcoin's real competitive edge might just be as a store of value and network for the final settlement of large payments a digital form of gold with a built-in settlement infrastructure. Ammous' firm grasp of the technological possibilities as well as the historical realities of monetary evolution provides for a fascinating exploration of the ramifications of voluntary free market money. As it challenges the most sacred of government monopolies, Bitcoin shifts the pendulum of sovereignty away from governments in favor of individuals, offering us the tantalizing possibility of a world where money is fully extricated from politics and unrestrained by borders. The final chapter of the book explores some of the most common questions surrounding Bitcoin: Is Bitcoin mining a waste of energy? Is Bitcoin for criminals? Who controls Bitcoin, and can they change it if they please? How can Bitcoin be killed? And what to make of all the thousands of Bitcoin knockoffs, and the many supposed applications of Bitcoin's 'block chain technology'? The Bitcoin Standard is the essential resource for a clear understanding of the rise of the Internet's decentralized, apolitical, free-market alternative to national central banks.
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business - creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires.
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
The recent financial crisis brought to light many of the misunderstandings and misuses of exotic derivatives. With market participants on both the buy and sell-side having been found guilty of not understanding the products they were dealing with, never before has there been a greater need for clarification and explanation. Exotic Options and Hybrids is a practical guide to structuring, pricing and hedging complex exotic options and hybrid derivatives that will serve readers through the recent crisis, the road to recovery, the next bull market and beyond. Written by experienced practitioners, it focuses on the three main parts of a derivative's life: the structuring of a product, its pricing and its hedging. Divided into four parts, the book covers a multitude of structures, encompassing many of the most up-to-date and promising products from exotic equity derivatives and structured notes to hybrid derivatives and dynamic strategies. Based on a realistic setting from the heart of the business, inside a derivatives operation, the practical and intuitive discussions of these aspects make these exotic concepts truly accessible. Adoptions of real trades are examined in detail, and all of the numerous examples are carefully selected so as to highlight interesting and significant aspects of the business. The introduction of payoff structures is accompanied by scenario analysis, diagrams and lifelike sample term sheets. Readers learn how to spot where the risks lie to pave the way for sound valuation and hedging of such products. There are also questions and accompanying discussions dispersed in the text, each exploited to illustrate one or more concepts from the context in which they are set. The applications, the strengths and the limitations of various models are highlighted, in relevance to the products and their risks, rather than the model implementations. Models are de-mystified in separately dedicated sections, but their implications are alluded to throughout the book in an intuitive and non-mathematical manner. By discussing exotic options and hybrids in a practical, non-mathematical and highly intuitive setting, this book will blast through the misunderstanding of exotic derivatives, enabling practitioners to fully understand and correctly structure, price and hedge theses products effectively, and stand strong as the only book in its class to make these "exotic" concepts truly accessible.
A Business Week, New York Times Business, and USA Today Bestseller
"Ambitious and readable . . . an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of superstition and fatalism."
-The New York Times
"An extraordinarily entertaining and informative book."
-The Wall Street Journal
"A lively panoramic book . . . Against the Gods sets up an ambitious premise and then delivers on it."
-Business Week
"Deserves to be, and surely will be, widely read."
-The Economist
"[A] challenging book, one that may change forever the way people think about the world."
-Worth
"No one else could have written a book of such central importance with so much charm and excitement."
-Robert Heilbroner author, The Worldly Philosophers
"With his wonderful knowledge of the history and current manifestations of risk, Peter Bernstein brings us Against the Gods. Nothing like it will come out of the financial world this year or ever. I speak carefully: no one should miss it."
-John Kenneth Galbraith Professor of Economics Emeritus, Harvard University
In this unique exploration of the role of risk in our society, Peter Bernstein argues that the notion of bringing risk under control is one of the central ideas that distinguishes modern times from the distant past. Against the Gods chronicles the remarkable intellectual adventure that liberated humanity from oracles and soothsayers by means of the powerful tools of risk management that are available to us today.
"An extremely readable history of risk."
-Barron's
"Fascinating . . . this challenging volume will help you understand the uncertainties that every investor must face."
-Money
"A singular achievement."
-Times Literary Supplement
"There's a growing market for savants who can render the recondite intelligibly-witness Stephen Jay Gould (natural history), Oliver Sacks (disease), Richard Dawkins (heredity), James Gleick (physics), Paul Krugman (economics)-and Bernstein would mingle well in their company."
-The Australian
Flow cytometry continually amazes scientists with its ever-expanding utility. Advances in flow cytometry have opened new directions in theoretical science, clinical diagnosis, and medical practice. The new edition of Flow Cytometry: First Principles provides a thorough update of this now classic text, reflecting innovations in the field while outlining the fundamental elements of instrumentation, sample preparation, and data analysis. Flow Cytometry: First Principles, Second Edition explains the basic principles of flow cytometry, surveying its primary scientific and clinical applications and highlighting state-of-the-art techniques at the frontiers of research. This edition contains extensive revisions of all chapters, including new discussions on fluorochrome and laser options for multicolor analysis, an additionalsection on apoptosis in the chapter on DNA, and new chapters onintracellular protein staining and cell sorting, including high-speed sorting and alternative sorting methods, as well as traditional technology. This essential resource: Assumes no prior knowledge of flow cytometry Progresses with an informal, engaging lecture style from simpleto more complex concepts Offers a clear introduction to new vocabulary, principles of instrumentation, and strategies for data analysis Emphasizes the theory relevant to all flow cytometry, with examples from a variety of clinical and scientific fields Flow Cytometry: First Principles, Second Edition provides scientists, clinicians, technologists, and students with the knowledge necessary for beginning the practice of flow cytometry and for understanding related literature.
The #1 visual guide to building construction principles, updated with the latest materials, methods, and systems For over four decades, Building Construction Illustrated has been the leading visual guide to the principles of building construction. Filled with rich illustrations and in-depth content by renowned author Francis D.K. Ching, it offers students and practicing professionals the information needed to understand concepts in residential and commercial construction, architecture, and structural engineering. This Sixth Edition of Building Construction Illustrated has been revised throughout to reflect the latest advancements in building design, materials, and systems, including resilient design, diagrids, modular foundation systems, smart façade systems, lighting sources, mass timber materials, and more. It features new illustrations and updated information on sustainability and green building, insulation materials, and fire-rated wall and floor assemblies. This respected, industry standard guide remains as relevant as ever, providing the latest in codes and standards requirements, including IBC, LEED, and CSI MasterFormat. This Sixth Edition: The leading illustrated guide to building construction fundamentals, written and detailed in Frank Ching's signature, illustrative style Includes all new sections on resilient design; diagrids; modular foundation systems; smart façade types and systems; lighting sources and systems; and mass timber materials, cross laminated timber (CLT) and nail laminated timber (NLT) Revised to reflect that latest updates in codes and standards requirements: 2018 International Building Code (IBC), LEED v4, and CSI MasterFormat 2018 Includes updated information on sustainability and green building; insulation materials; stair uses; stoves and inserts; and fire-rated wall and floor assemblies Building Construction Illustrated, Sixth Edition is an excellent book for students in architecture, civil and structural engineering, construction management, and interior design programs. Ching communicates these core principles of building construction in a way that resonates with those beginning their education and those well into their careers looking to brush up on the basics. Building Construction Illustrated is a reliable, lifelong guide that practicing architects, engineers, construction managers, and interior designers, will turn to time and again throughout their careers.
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · "Segments of one" marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The "Whatever-Whenever-Wherever" service delivery · "Everything-As-A-Service" business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
Wall Street Journal bestseller
Watch your most innovative ideas take flight by overcoming the forces that resist change The Human Element?is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - all in the hope of getting others on board. We call this instinct the "Fuel-based mindset." The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor. By focusing on Fuel, innovators neglect the other half of the equation - the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation. Readers will discover: Why their best ideas and initiatives often get rejected - despite their undeniable value How to disarm the forces of resistance that act against change How to transform the very Frictions that hold us back into catalysts for change Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.
Your step-by-step guide to financial independence-from the creator of the #1 investing education podcast, Girls That Invest. Ever wondered how on earth the stock market works, but felt too intimidated to ask "those" questions? This is the book for you! In this guide to investing in stocks (aka shares), Simran Kaur teaches the essential principles you can apply to any market, anywhere in the world. Because money provides freedom: The freedom to say yes or no, the freedom to handle whatever life throws at you, and the freedom to grow and prosper. This book is your invitation to join the thriving community of women who are building a better financial future. Understand the stock market and different types of investments Grow your money, beat inflation and secure your future Decode the jargon around markets, diversification, earnings and more Explore different investor strategies and find the right one for you Put it all together, step-by-step, and start your investment portfolio
Investing is for everyone. Pick up Girls That Invest, become an investor-in-training, and claim a space for yourself in the world of finance-so you too can find financial independence and create generational wealth.
A practical guide to help veterinarians improve the welfare of their patients in their everyday work. A concise and accessible introduction to welfare that is both interesting and valuable in practice. The book describes ways to evaluate patients, develop in-practice quality of life assessments, resolve difficult clinical dilemmas, and turn good decisions into real welfare outcomes. It reviews available scientific information, legal issues and ethical dilemmas, and relates these to everyday case studies throughout. It provides ways for all veterinary professionals to develop their animal welfare understanding, without assuming prior knowledge, while advancing the wisdom and abilities of experienced practitioners. Key features: Presents practical and realistic methods for working with owners to improve patients' welfare within the constraints of everyday practice. Provides useful advice for work within many legal jurisdictions. Includes summaries of research, vital references, and further reading sources. Key points are recapped at the end of each chapter. Suitable for all those working in the veterinary and related professions, including veterinarians, veterinary nurses, animal welfare scientists, animal behaviourists, paraprofessionals and lay staff. Published as a part of the prestigious Wiley-Blackwell - UFAW Animal Welfare series. UFAW, founded 1926, is an internationally recognised, independent, scientific and educational animal welfare charity. For full details of all titles available in the UFAW series, please visit www.wiley.com/go/ufaw.
Whether you are a novice investor or an experienced practitioner, Quantitative Investment Analysis, 4th Edition has something for you. Part of the CFA Institute Investment Series, this authoritative guide is relevant the world over and will facilitate your mastery of quantitative methods and their application in todays investment process. This updated edition provides all the statistical tools and latest information you need to be a confident and knowledgeable investor. This edition expands coverage of Machine Learning algorithms and the role of Big Data in an investment context along with capstone chapters in applying these techniques to factor modeling, risk management and backtesting and simulation in investment strategies. The authors go to great lengths to ensure an even treatment of subject matter, consistency of mathematical notation, and continuity of topic coverage that is critical to the learning process. Well suited for motivated individuals who learn on their own, as well as a general reference, this complete resource delivers clear, example-driven coverage of a wide range of quantitative methods. Inside you'll find: Learning outcome statements (LOS) specifying the objective of each chapter A diverse variety of investment-oriented examples both aligned with the LOS and reflecting the realities of todays investment world A wealth of practice problems, charts, tables, and graphs to clarify and reinforce the concepts and tools of quantitative investment management You can choose to sharpen your skills by furthering your hands-on experience in the Quantitative Investment Analysis Workbook, 4th Edition (sold separately)-an essential guide containing learning outcomes and summary overview sections, along with challenging problems and solutions.
Featuring updates and revisions that reflect recent historiography, this new edition of The Portuguese Empire in Asia 1500-1700 presents a comprehensive overview of Portuguese imperial history that considers Asian and European perspectives. Features an argument-driven history with a clear chronological structure Considers the latest developments in English, French, and Portuguese historiography Offers a balanced view in a divisive area of historical study Includes updated Glossary and Guide to Further Reading
