Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love¯and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations¯dramatically improving their own product efforts. Whether you're an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's own personal stories¯and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix¯INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new¯sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.
An accessible and thorough introduction to literary theory and contemporary critical practice, this book is an essential resource for beginning students of literary criticism. Covers traditional approaches such as formalism and structuralism, as well as more recent developments in criticism such as evolutionary theory, cognitive studies, ethical criticism, and ecocriticism Offers explanations of key works and major ideas in literary criticism and suggests key elements to look for in a literary text Also applies critical approaches to various examples from film studies Helps students to build a critical framework and write analytically
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. As legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge." The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment. As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. The book covers: what it means to be an empowered product team, and how this is different from the "feature teams" used by most companies to build technology products recruiting and coaching the members of product teams, first to competence, and then to reach their potential creating an inspiring product vision along with an insights-driven product strategy translating that strategy into action by empowering teams with specific objectives-problems to solve-rather than features to build redefining the relationship of the product teams to the rest of the company detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.
"I would definitely recommend this book to all staff with an interest and involvement in intravenous drug therapy."
-The Pharmaceutical Journal
"There is no doubt that nurses will find this small book useful. It should be available for consultation in any clinical area where drugs are administered to patients by the injectable routes."
-Journal of Clinical Nursing
The safe administration of injectable medicines is key to patient safety. The NPSA recognises the use of injectable medicines is a high risk activity and recommends written information about injectables to be available at the point of preparation.
The UCL Hospitals Injectable Medicines Administration Guide is a practical, accessible guide covering many important aspects of administering medicines by injection. It provides clear, concise information on the preparation and administration of over 245 injectable medicines for adults, paediatrics and neonates. It is an essential resource for nurses and other healthcare professionals: it provides the key information and advice needed for the safe and effective administration of injectable medicines.
The Guide's introductory section provides a concise yet comprehensive overview of injectable therapy, including the risks and benefits of IV administration, infusion devices, and pharmaceutical aspects of injectable therapy.
For each drug the alphabetically tabulated monographs provide: A practical method of preparation and administration via the IV, IM and SC routes, with risk reduction in mind at every step Expert advice from the team of specialist pharmacists at UCLH to ensure safe and pragmatic use of each medicine Monitoring advice for the management of reactions that may occur during administration Y-site and syringe driver compatibility data Minimum infusion volume data for fluid restricted patients Extravasation warnings, pH, sodium content, displacement values, stability and flush data New to this edition: 40 new monographs including recently marketed, unlicensed, rarely used and specialist medicines Detailed advice for the administration of high risk medicines such as heparin, with access to UCLH's medicine related guidelines at www.wiley.com/go/UCLH A colour-coded NPSA risk assessment for every mode of administration for every medicine, to highlight the safest method of administration A user guide and tutorial to give new readers confidence in using and understanding the Guide Revised chapters on administration methods and devices, aseptic non-touch technique, and latex allergy Fully revised and expanded Y-site compatibility section Spiral binding to allow the book to be left open at the relevant page The Guide is also available electronically at www.uclhguide.com.
Build your strongest-ever portfolio from anywhere in the world Now in its third edition, Millionaire Expat is the world's most trusted, bestselling guide for expat investors. It shows readers how to protect themselves from financial sharks and build effective portfolios that maximize profits and tax efficiency. This updated guide includes model portfolios of ETFs or index funds. It recommends subtle differences for investors based on nationality, while explaining why all-in-one portfolio funds are even simpler and more profitable than individual ETFs. Millionaire Expat also provides investment models for socially responsible funds. Best of all, this book is specific. Author Andrew Hallam doesn't just offer theory. He shows you exactly what to buy and where to buy it from. He explains how much you should sell each year, upon retirement, and discusses repatriation: showing how different countries deal with the taxation of portfolios that were built abroad. And if you're looking for a hands-free approach, Millionaire Expat offers something for you as well: lists of roboadvisors and full-service financial firms that offer guidance and build portfolios of ETFs and index funds. But what if you started investing late and can't afford to retire? In that case, Andrew Hallam has you covered. He profiles several low-cost countries that are popular with expats. He explains what countries are great for Global Nomads and for retirees looking for tax breaks, safety, solid health care systems and a low-cost, enjoyable standard of living. Millionaire Expat (3rd edition) is an entertaining guide, showing readers how to maximize their money and their life satisfaction based on simple, smart investing and their choice of retirement destination. Author Andrew Hallam was a high school teacher who built a million-dollar portfolio-on a teacher's salary. He knows how everyday people can achieve success in the market. In Millionaire Expat, he tailors his best advice to the unique needs of those living overseas to give you the targeted, real-world guidance you need.
Metric Pattern Cutting for Women's Wear provides a straightforward introduction to the principles of form pattern cutting for garments to fit the body shape, and flat pattern cutting for casual garments and jersey wear. This sixth edition remains true to the original concept: it offers a range of good basic blocks, an introduction to the basic principles of pattern cutting and examples of their application into garments. Fully revised and updated to include a brand new and improved layout, up-to-date skirt and trouser blocks that reflect the changes in body sizing, along with updates to the computer-aided design section and certain blocks, illustrations and diagrams. This best-selling textbook still remains the essential purchase for students and beginners looking to understand pattern cutting and building confidence to develop their own pattern cutting style.
"I would definitely recommend this book to all staff with an interest and involvement in intravenous drug therapy."
-The Pharmaceutical Journal
"There is no doubt that nurses will find this small book useful. It should be available for consultation in any clinical area where drugs are administered to patients by the injectable routes."
-Journal of Clinical Nursing
The safe administration of injectable medicines is key to patient safety. The NPSA recognises the use of injectable medicines is a high risk activity and recommends written information about injectables to be available at the point of preparation.
The UCL Hospitals Injectable Medicines Administration Guide is a practical, accessible guide covering many important aspects of administering medicines by injection. It provides clear, concise information on the preparation and administration of over 245 injectable medicines for adults, paediatrics and neonates. It is an essential resource for nurses and other healthcare professionals: it provides the key information and advice needed for the safe and effective administration of injectable medicines.
The Guide's introductory section provides a concise yet comprehensive overview of injectable therapy, including the risks and benefits of IV administration, infusion devices, and pharmaceutical aspects of injectable therapy.
For each drug the alphabetically tabulated monographs provide: A practical method of preparation and administration via the IV, IM and SC routes, with risk reduction in mind at every step Expert advice from the team of specialist pharmacists at UCLH to ensure safe and pragmatic use of each medicine Monitoring advice for the management of reactions that may occur during administration Y-site and syringe driver compatibility data Minimum infusion volume data for fluid restricted patients Extravasation warnings, pH, sodium content, displacement values, stability and flush data New to this edition: 40 new monographs including recently marketed, unlicensed, rarely used and specialist medicines Detailed advice for the administration of high risk medicines such as heparin, with access to UCLH's medicine related guidelines at www.wiley.com/go/UCLH A colour-coded NPSA risk assessment for every mode of administration for every medicine, to highlight the safest method of administration A user guide and tutorial to give new readers confidence in using and understanding the Guide Revised chapters on administration methods and devices, aseptic non-touch technique, and latex allergy Fully revised and expanded Y-site compatibility section Spiral binding to allow the book to be left open at the relevant page The Guide is also available electronically at www.uclhguide.com.
Strategies to achieve meaningful and lasting conflict resolution In From Conflict to Convergence: Coming Together to Solve Tough Problems, two expert collaborative problem solvers deliver an incisive, hands-on guide to de-escalating conflict and constructively engaging with those you disagree with to find better solutions to problems. In this book full of real-life stories and examples, you'll find a collection of tried and tested strategies you can employ immediately as you negotiate and navigate your most seemingly intractable conflicts. You'll learn how finding what the authors call "higher ground" can advance your interests even when facing people and groups you think you have little in common with and how this can set the stage for longer term cooperation. The authors explain how to improve your ability to understand how other people think, feel, and perceive the world around you, and how to use that knowledge to develop mutually beneficial solutions that help advance your interests and the interests of the people you're dealing with. You'll also find: Strategies for distinguishing the message from the messenger, so you can appreciate the arguments and intentions of imperfectly-presented positions Techniques for responding to emotional and powerful conflicts and disagreements without getting lost in argument Ways to find breakthrough solutions to long-term conflicts that have failed to respond to previous attempts at resolution Perfect for business and organizational leaders, board members, community and religious leaders, public servants, mediators, and anyone else looking to find common ground with people with differing views and perspectives, From Conflict to Convergence also speaks to concerned citizens looking for concrete pathways to lessen troubling divides in their workplaces, their communities, and society at large. From Conflict to Convergence is a must-read resource for an increasingly combative and conflicted world.
A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: All-new examples, tools, resources Updated step-by-step writing framework Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today) The same witty and practical how-to approach How to attract and retain customers with stellar online communication How to choose your words well, sparingly, and with honest empathy for your customers Best practices and ideas for crafting credible, trustworthy content "Things Marketers Write": The fundamentals of 19 specific kinds of content that marketers like you write Inspiration. Confidence. Fun.In this book, you'll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.
Many arborists learn tree work practices without fully understanding the biological and physiological principles behind them. However, outcomes for the health and longevity of trees are greatly improved when an arborist understands the science behind the care of tree root systems and crowns. In Applied Tree Biology, Drs. Hirons and Thomas draw upon their decades of experience in the laboratory, classroom, and the field - as well as the expertise of distinguished contributors to this volume - to provide those responsible for tree care with the scientific information that informs best practices for planting, pruning, soil decompaction, irrigation, and much more. Takes a multidisciplinary approach, integrating knowledge from plant biology, physiology, arboriculture, ecology, and more Provides a systematic presentation of fundamental tree biology and the scientific principles informing high quality tree care Presents accessible scientific information and best practices that help promote the health and longevity of trees Reflects the authors' decades of experience as tree biology researchers and educators, as well as their years of professional experience across the globe Applied Tree Biology is an indispensable source of practical, succinct information on tree biology, physiology, and ecology for professionals and interested amateurs involved with the care of trees. Arborists, foresters, and horticulturists at all stages of their careers will find this text particularly useful.
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
A detailed guide to overcoming the most frequently encountered psychological pitfalls of investing Bias, emotion, and overconfidence are just three of the many behavioral traits that can lead investors to lose money or achieve lower returns. Behavioral finance, which recognizes that there is a psychological element to all investor decision-making, can help you overcome this obstacle. In The Little Book of Behavioral Investing, expert James Montier takes you through some of the most important behavioral challenges faced by investors. Montier reveals the most common psychological barriers, clearly showing how emotion, overconfidence, and a multitude of other behavioral traits, can affect investment decision-making. Offers time-tested ways to identify and avoid the pitfalls of investor bias Author James Montier is one of the world's foremost behavioral analysts Discusses how to learn from our investment mistakes instead of repeating them Explores the behavioral principles that will allow you to maintain a successful investment portfolio Written in a straightforward and accessible style, The Little Book of Behavioral Investing will enable you to identify and eliminate behavioral traits that can hinder your investment endeavors and show you how to go about achieving superior returns in the process. Praise for The Little Book Of Behavioral Investing "The Little Book of Behavioral Investing is an important book for anyone who is interested in understanding the ways that human nature and financial markets interact."
-Dan Ariely, James B. Duke Professor of Behavioral Economics, Duke University, and author of Predictably Irrational "In investing, success means¿being on the right side of most trades. No book provides a better starting point toward that goal than this one."
-Bruce Greenwald, Robert Heilbrunn Professor of Finance and Asset Management, Columbia Business School "'Know thyself.' Overcoming human instinct is key to becoming a better investor.¿ You would be irrational if you did not read this book."
-Edward Bonham-Carter, Chief Executive and Chief Investment Officer, Jupiter Asset Management "There is not an investor anywhere who wouldn't profit from reading this book."
-Jeff Hochman, Director of Technical Strategy, Fidelity Investment Services Limited "James Montier gives us a very accessible version of why we as investors are so predictably irrational, and a guide to help us channel our 'Inner Spock' to make better investment decisions. Bravo!"
-John Mauldin, President, Millennium Wave Investments
Featuring new coverage of the brain and language, and lexical corpora, the 4th edition of Words in the Mind offers readers the latest thinking about the ways in which we learn words, remember them, understand them, and find the ones we want to use. Explores the latest insights into the complex relationship between language, words, and the human mind, creating a rich and revealing resource for students and non-specialists alike Addresses the structure and content of the human word-store - the `mental lexicon' - with particular reference to the spoken language of native English speakers Features a wealth of new material, including an all-new chapter focusing exclusively on the brain and language, and enhanced coverage of lexical corpora - computerized databases - and on lexical change of meaning Incorporates numerous updates throughout, including expansion of many notes and suggestions for further reading Comprises state-of-the-art research, yet remains accessible and student-friendly
The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound. Explains how to leverage the power of a 12 week year to drive improved results in any area of your life Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness Authors are leading experts on execution and implementation Turn your organization's idea of a year on its head, and speed your journey to success.
Influence action through data! This is not a book. It is a one-of-a-kind immersive learning experience through which you can become-or teach others to be-a powerful data storyteller. Let's practice! helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller storytelling with data's foundational lessons, Let's practice! delivers fresh content, a plethora of new examples, and over 100 hands-on exercises. Author and data storytelling maven Cole Nussbaumer Knaflic guides you along the path to hone core skills and become a well-practiced data communicator. Each chapter includes: ? Practice with Cole: exercises based on real-world examples first posed for you to consider and solve, followed by detailed step-by-step illustration and explanation ? Practice on your own: thought-provoking questions and even more exercises to be assigned or worked through individually, without prescribed solutions ? Practice at work: practical guidance and hands-on exercises for applying storytelling with data lessons on the job, including instruction on when and how to solicit useful feedback and refine for greater impact The lessons and exercises found within this comprehensive guide will empower you to master-or develop in others-data storytelling skills and transition your work from acceptable to exceptional. By investing in these skills for ourselves and our teams, we can all tell inspiring and influential data stories!
The book addresses controversies related to the origins of cancer and provides solutions to cancer management and prevention. It expands upon Otto Warburg's well-known theory that all cancer is a disease of energy metabolism. However, Warburg did not link his theory to the "hallmarks of cancer" and thus his theory was discredited. This book aims to provide evidence, through case studies, that cancer is primarily a metabolic disease requring metabolic solutions for its management and prevention. Support for this position is derived from critical assessment of current cancer theories. Brain cancer case studies are presented as a proof of principle for metabolic solutions to disease management, but similarities are drawn to other types of cancer, including breast and colon, due to the same cellular mutations that they demonstrate.
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. If You're Not First, You're Last is about how to sell your products and services-despite the economy-and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You're Not First, You're Last include: Converting the Unsold to Sold The Power Schedule to Maximize Sales Your Freedom Financial Plan The Unreasonable Selling Attitude
Hacker extraordinaire Kevin Mitnick delivers the explosive encore to his bestselling The Art of Deception
Kevin Mitnick, the world's most celebrated hacker, now devotes his life to helping businesses and governments combat data thieves, cybervandals, and other malicious computer intruders. In his bestselling The Art of Deception, Mitnick presented fictionalized case studies that illustrated how savvy computer crackers use "social engineering" to compromise even the most technically secure computer systems. Now, in his new book, Mitnick goes one step further, offering hair-raising stories of real-life computer break-ins-and showing how the victims could have prevented them. Mitnick's reputation within the hacker community gave him unique credibility with the perpetrators of these crimes, who freely shared their stories with him-and whose exploits Mitnick now reveals in detail for the first time, including: A group of friends who won nearly a million dollars in Las Vegas by reverse-engineering slot machines Two teenagers who were persuaded by terrorists to hack into the Lockheed Martin computer systems Two convicts who joined forces to become hackers inside a Texas prison A "Robin Hood" hacker who penetrated the computer systems of many prominent companies-andthen told them how he gained access With riveting "you are there" descriptions of real computer break-ins, indispensable tips on countermeasures security professionals need to implement now, and Mitnick's own acerbic commentary on the crimes he describes, this book is sure to reach a wide audience-and attract the attention of both law enforcement agencies and the media.
Learn to understand and implement the latest machine learning innovations to improve your investment performance Machine learning (ML) is changing virtually every aspect of our lives. Today, ML algorithms accomplish tasks that - until recently - only expert humans could perform. And finance is ripe for disruptive innovations that will transform how the following generations understand money and invest. In the book, readers will learn how to: Structure big data in a way that is amenable to ML algorithms Conduct research with ML algorithms on big data Use supercomputing methods and back test their discoveries while avoiding false positives Advances in Financial Machine Learning addresses real life problems faced by practitioners every day, and explains scientifically sound solutions using math, supported by code and examples. Readers become active users who can test the proposed solutions in their individual setting. Written by a recognized expert and portfolio manager, this book will equip investment professionals with the groundbreaking tools needed to succeed in modern finance.
A Business Week, New York Times Business, and USA Today Bestseller
"Ambitious and readable . . . an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of superstition and fatalism."
-The New York Times
"An extraordinarily entertaining and informative book."
-The Wall Street Journal
"A lively panoramic book . . . Against the Gods sets up an ambitious premise and then delivers on it."
-Business Week
"Deserves to be, and surely will be, widely read."
-The Economist
"[A] challenging book, one that may change forever the way people think about the world."
-Worth
"No one else could have written a book of such central importance with so much charm and excitement."
-Robert Heilbroner author, The Worldly Philosophers
"With his wonderful knowledge of the history and current manifestations of risk, Peter Bernstein brings us Against the Gods. Nothing like it will come out of the financial world this year or ever. I speak carefully: no one should miss it."
-John Kenneth Galbraith Professor of Economics Emeritus, Harvard University
In this unique exploration of the role of risk in our society, Peter Bernstein argues that the notion of bringing risk under control is one of the central ideas that distinguishes modern times from the distant past. Against the Gods chronicles the remarkable intellectual adventure that liberated humanity from oracles and soothsayers by means of the powerful tools of risk management that are available to us today.
"An extremely readable history of risk."
-Barron's
"Fascinating . . . this challenging volume will help you understand the uncertainties that every investor must face."
-Money
"A singular achievement."
-Times Literary Supplement
"There's a growing market for savants who can render the recondite intelligibly-witness Stephen Jay Gould (natural history), Oliver Sacks (disease), Richard Dawkins (heredity), James Gleick (physics), Paul Krugman (economics)-and Bernstein would mingle well in their company."
-The Australian
How the Immune System Works How the Immune System Works provides a concise and accessible overview of how the immune system protects us from disease. Written in a lively and engaging style, this unique book makes it easy to see the big picture of the immune system-without any confusing jargon or complex technical details. Now in its seventh edition, this popular book features an entirely new chapter that describes the role of the immune system in fighting COVID-19, as well as up-to-date information on vaccines, immunotherapies, immunological memory, cancer, and more. This new edition includes a wide range of effective learning features, such as enhanced artwork, "heads up!" boxes that outline each chapter, and an expanding summary figure at the end of each chapter that illustrates the interaction of different parts of the immune system. How the Immune System Works, Seventh Edition is a must-have for all medical students, bioscience students, veterinary students, nursing students, researchers looking for a quick refresher, and general readers with interest in the subject. Reviews of the previous edition: "The voice of the author is one of a true teacher whose enthusiasm for the subject is contagious. There are far too many dry `academic', or `scientific' textbooks around and this book felt very fresh in comparison." -Medical Student, University of Texas, South Western Medical Center at Dallas "This is the book that every student (regardless of level) should read as he or she begins to study immunology." -Daniel G. Tenen, M.D. Professor of Medicine, Harvard Medical School
More than 1.5 million sold
Fuel your life with positive energy with this bestselling fable It's Monday morning and George walks out of the front door to his car and a flat tire. This is the least of his problems. His home life is in shambles and his team at work is in disarray. With a big product launch coming in two weeks, he has to find a way to get it together or risk losing his marriage and job. Forced to take the bus to work, George meets a unique bus driver and an interesting cast of characters who, over the course of two weeks, share the ten rules for the ride of his life. In the process, they help him turn around his work and life, saving his job and marriage from destruction. The Energy Bus, an international bestseller, takes readers on an enlightening and inspiring ride that reveals ten secrets for approaching life and work with the kind of positive, forward thinking that leads to true accomplishment-at work and at home. Build positive energy with vision, trust, optimism, enthusiasm, purpose, and spirit Learn how to turn negative energy into positive achievement Overcome obstacles and bring out the best in yourself and your team For managers and team leaders or anyone looking to turn negative situations into positive outcomes, The Energy Bus provides a powerful plan for overcoming common life and work obstacles and bringing out the best in yourself and your team. When you get on The Energy Bus, you'll enjoy the ride of your life.
The leading introduction to the principles and processes of building construction returns Building construction covers the entire process of creating residential, commercial, and industrial structures, from planning to execution. It's an evolving field, with new technologies continuously being brought to bear and new sustainable practices emerging every day. For over four decades, Building Construction Illustrated has served as the leading introduction to building construction for all professionals involved in the process, from architects to interior designers. Richly illustrated and incorporating the latest advancements and best practices, it remains the essential volume for students and working professionals alike. Readers of the seventh edition of Building Construction Illustrated will also find: New or expanded coverage of resilient design, building systems, new finish materials, and more The latest updates to codes and standards requirements including IBC, LEED, and CSI MasterFormat In-depth yet accessible treatment appropriate for all levels of prior knowledge Building Construction Illustrated is ideal for students in architecture, civil and structural engineering, construction management, and interior design, as well as practicing professionals across the building trades.
