This work offers a summary of the book «HOW TO WIN FRIENDS AND INFLUENCE PEOPLE: The All-Time Classic Manual Of People Skills» by Dale Carnegie.
How to Win Friends and Influence People is a classic, bestselling book that has set the bar for people skills manuals. It should be part of every businessperson's bookshelf, but is also useful for anyone looking to improve relationships.
Dale Carnegie posits that no matter your occupation, goals, ambitions of position in a company, dealing with people is your biggest challenge. If you learn how to do so effectively, though, you will reap the rewards in profitability, productivity and morale. It's much better to work together with people, rather than against them. Carnegie explains the best way to criticize people, how best to motivate them and how to become a good conversationalist. He urges the reader to be interested in other people, and strive at all times to make a good first impression. Remember people's names, he suggests, and try to avoid arguments at all costs.
How to Win Friends and Influence People is based on a simple foundation: you cannot change other people, only change the way you relate to them. Dale Carnegie has laid out a watershed blueprint for how to do that.
This work offers a summary of the book «AWAKEN THE GIANT WITHIN: How to Take Immediate Control of Your Mental, Emotional, Physical & Financial Destiny» by Anthony Robbins.
If you are in search of a motivating, mood enhancing, go-get-'em, the-world-is-your-oyster kind of read, then this is for you. The fundamental maxim of this summary is that by making a few alterations to what we believe, each one of us has the power to take fate into our hands and to get exactly what we want in any area of our lives.
The summary devotes one page to the subject of identity - how we see ourselves and how others see us. Our personal identity has a huge influence on our future actions, and this too is something that Robbins believes we have the power to choose and self-correct. The final section of the summary is entitled «A lesson in destiny». It invites us to take full advantage of our time on earth, living each day as if it were the last. It may sound cliché, but it's true. Replete with inspiring quotes by famous thinkers - from Marcus Aurelius to Benjamin Disraeli - this is an inspiring read which will empower you with the right attitude and actions to master your destiny.
This ebok offers a summary of the book "The Lean Startup" by Eric Ries.
Why do so many startups fail? The business myth says: A lone entrepreneur - beavering away in a lab or a garage somewhere - through hard work, grit and sheer perseverance develops a great product which then becomes a blockbuster hit. That sounds appealing but the reality is most startups tend to burn through their resources and then disappear because they never get around to seeing what their potential customers think of what they're developing. They worry about the product first and assume customer demand will be there automatically.
To succeed with a startup, you've got to manage it differently. Instead of developing a business plan, find ways to accelerate your learning and validate customers demand. The best way to do this is to build a prototype (with minimal features) and sell it to some early adopters. Then change the product repeatedly - daily if necessary - and keep supplying your customers with the new and improved versions. Listen to their feedback and use those ideas to make a better version and then get more feedback on that. Keep iterating until you get a fully featured product which your customers love.
In other words, go through the Build-Measure-Learn loop as often as you can. If you make validated learning the real aim of your startup, you stand a better chance of success. Focus on what customers want, utilize an extremely fast cycle time and take a scientific approach to making decisions. That's the essence of the Lean Startup approach.
ERIC RIES is an entrepreneur and blog author. He is a cofounder and chief technology officer of IMVU, a virtual community developer. He is also a frequent keynote speaker and is currently entrepreneur-in-residence at Harvard Business School. The Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review and the Huffington Post.
This work offers a summary of the book «THE LONG TAIL: Why the Future of Business is Selling Less of More» by Chris Anderson.
Chris Anderson is editor-in-chief of Wired magazine. He previously worked for seven years for The Economist and six years for Nature and Science magazines.
In The Long Tail, Anderson demonstrates that the real mother lode of commercial success for twenty-first century businesses will be in multiple-niche marketing rather than trying to score a few mass market hits.
According to Anderson, a new business model is arising based on the economics of abundance rather than scarcity. This new model rests on the idea it will be better and more profitable to sell a few copies each into a million niche markets than it will be to try and develop one product which you sell two or three million copies. The great success stories of the future will be the companies which are aligned with the long tail of the demand curve rather than those which bring hit products to market.
In this interesting book, Anderson manages to explain a murky trend in clear language. The Long Tail makes entrepreneurs and the rest of us think about this new business model.
This ebook offers a summary of the book "THE CHECKLIST MANIFEST - HOW TO GET THINGS RIGHT" by Gawande.
When solving problems, it's easy to get caught up in the complexities whilst ignoring the obvious, simple solutions. Atul Gawande suggests that every business sector can take some tips from the commercial aviation industry's emphasis on checklists: «Avoidable failures are common and persistent, not to mention demoralizing and frustrating, across many fields. the volume and complexity of what we know has exceeded our individual ability to deliver its benefits correctly, safely, or reliably. Knowledge has both saved us and burdened us. That means we need a different strategy for overcoming failure. And there is such a strategy - though it will seem almost ridiculous in its simplicity. It is a checklist.» Atul Gawande has case studies in both arenas to demonstrate its brilliant commonsense. We have developed such sophisticated, complex systems, that we cannot prevent error by memory alone. Despite the growth of superspecialisation, steps are sometimes missed, which demonstrates that problems often exist not because of a lack of knowledge, but just because routine can create complacency. One especially compelling case is the construction industry, which by using checklists has reduced building failures to 0.00002 percent: given such statistics, why would any business not follow suit?
This ebook offers a summary of «FIRST, BREAK ALL THE RULES», by Marcus Buckingham and Curt Coffman.
Managing employees productively is exceptionally hard to achieve. It takes a deft touch to be able to balance all the competing interests: the company's, the customer's, the employee's and the manager's own interests to name just a few. Yet some managers consistently do just that, while others flounder and fail.
Over a 25-year period, the Gallup Organization surveyed employees and managers to try and identify the patterns of success great managers' use. In fact, there emerged four keys that great managers use to draw exceptional performance from those they are responsible for. If these keys to unlocking world-class performance work for the great managers, it makes sense for everyone interested in producing similar results to study these keys and implement them in the context of their own business requirements.
Cet ebook propose un résumé du livre "Steve Jobs: La Biographie exclusive" de Walter Isaacson, paru aux éditions JC Lattès.
Steve Jobs fut un génie et un visionnaire. Quand il décidait de réaliser quelque chose, il ne reculait devant rien pour que cela se fasse.
Tout au long de sa carrière, son travail se situa à la frontière entre la technologie et l'art. Son esprit, son franc-parler et sa capacité unique de convaincre et de vendre poussaient ses collaborateurs à se dépasser. Même s'ils ne s'en rendaient pas compte à l'époque, les membres de son équipe apprirent à l'apprécier. Sa constante persévérance lui a permis de réaliser son rêve : changer le cours de l'histoire.
Il croyait que les règles ne s'appliquaient pas à lui parce qu'il était spécial, mais il marqua le monde au fer rouge : l'industrie informatique avec son système complet intégré, l'industrie de la musique avec iTunes et iPod, les médias interactifs avec iPad, les films d'animation avec Pixar et trois générations avec sa vision du futur.
À l'inverse de ses concurrents, il a toujours préconisé les systèmes complets intégrés au lieu des systèmes ouverts. Il voulait avoir le contrôle sur tout, de la fabrication à la vente.
C'était un obsessionnel, un maniaque du contrôle permanent. Pourtant, lorsqu'il demanda à Walter Isaacson d'écrire sa biographie, il fut très clair qu'il ne superviserait rien et n'en lirait aucun extrait avant la publication. C'était un paradoxe par rapport à sa personnalité. Il expliqua de manière poignante et fidèle à sa nature foncièrement honnête, qu'il voulait que ses enfants le connaissent et le comprennent malgré qu'il n'ait pas été très présent dans leurs jeunes vies. Peut-être prit-il également cette décision pour expliquer au monde de manière indirecte les raisons qui le firent agir.
Dieses E-Book bietet Ihnen eine Zusammenfassung des Buches "Steve Jobs: Die autorisierte Biografie des Apple-Gründers" von Walter Isaacson.
Steve Jobs war ein Visionär und ein Genie. Wenn er eine Entscheidung traf, setzte er alles daran diese in die Tat umzusetzen.
Während seiner kompletten Laufbahn arbeitet und lebt er an der Schnittstelle zwischen Technologie und Kunst. Mit seinem Witz, seiner Unverblühmtheit und seiner einzigartigen Fähigkeit zu verkaufen und zu überzeugen, brachte er sein Team dazu, über die eigenen Grenzen hinaus zu gehen. Vielleicht haben wir diese Fähigkeit nicht sofort erkannt, sein Team wird ihn jedoch rechtzeitig dafür zu schätzen wissen. Diese Stärke ermöglichte ihm es seinen Traum zu erfüllen: den Lauf der Geschichte grundsätzlich zu beeinflussen.
Durch seine Außergewöhnlichkeit glaubte er daran, dass die Spielregeln nicht für Ihn gelten und letztendlich veränderte er die Computer Industrie mit seinen völlig vernetzten Systemen; die Musik Industrie mit iTunes und iPod, die Internet Medien durch das iPad, Animationsfilme durch Pixar sowie drei Generationen mit seinen Visionen für die Zukunft.
Im Gegensatz zu seinen Konkurrenten präferierte Jobs immer „All-in-one« Système gegenüber offenen Systemen. Dabei bestand er darauf über alles Kontrolle zu bewahren, angefangen von der Herstellung bis zum Verkauf.
Jobs war ein zwanghafter und beständiger Kontroll-freak. Dennoch war ihm klar, dass er die Arbeit von Walter Isaacson vor der Herausgabe weder beaufsichtigen noch lesen konnte. Dies war in Konflikt zu seinem Charakter. Er erklärte auf beeindruckende Weise und mit seiner grausamen Ehrlichkeit, dass seine Kinder Ihn kennen und verstehen sollen da er in ihren jungen Jahren nicht immer für sie da sein konnte. Vielleicht entschied er sich auch dafür um der Welt auf indirektem Weg seine Entscheidungen zu erklären.
This work offers a summary of the book «POUR YOUR HEART INTO IT: How Starbucks Built a Company One Cup at a Time» by Howard Schultz and Dori Yang.
Howard Schultz is the founder and CEO of Starbucks and a former owner of the Seattle SuperSonics. He is one of the richest persons in the United States with a net worth of $1,1 milliard.
In Pour Your Heart Into It, Howard Schultz shares the inside story of the rise of Starbucks. Passionate for good coffee, he explains how the vision first came to him and how from that sole idea, he created his first store in Seattle with the aim of introducing real fine coffee to Americans. Starbucks progressively became a very successful international company with stores opening everywhere worldwide. According to Schultz, this success is due to a set of core values he based his company on that don't just focus on profits and growth.
The principles illustrated in Pour Your Heart Into It and that have made the company enduring constitute precious guidelines for businesspeople seeking to bring their company to the top. This success story is a motivational and inspiring tale, and a «must read» for fascinated «Starbucksaholics».
Este ebook ofrece el resumen del libro "Steve Jobs: La Biografía" por Walter Isaacson (Debate Editorial).
Steve Jobs fue un visionario y un genio. Si decidía que algo debía realizarse, entonces luchaba para asegurarse que sucediera.
Durante toda su carrera, vivió y trabajó constantemente en una intersección entre la tecnología y el arte. Con su ingenio, franqueza y una habilidad única para vender y convencer, llevó a los integrantes de su equipo a superarse a sí mismos. Ellos quizá no se percataron al momento, pero con el tiempo, lo amaron por ello. A través de su persistente intensidad, alcanzó su sueño: cambiar el curso de la historia.
Él creía que las reglas no le aplicaban pues era especial, pero al final marcó la industria de la computación con su sistema completamente integrado, la industria musical con iTunes y el iPod, los medios de comunicación con el iPad, las películas animadas con Pixar y tres generaciones con su visión del futuro.
En contraposición a sus rivales, él siempre votó por un sistema integrado todo-en-uno en vez de uno abierto. Él insistió en controlar todo, desde la manufactura hasta las ventas.
Jobs era obsesivo e un incesante loco del control. A pesar de todo, cuando le solicitó a Walter Isaacson escribir su biografía, fue muy claro en manifestar que no supervisaría o leería siquiera alguna parte antes de que fuera publicada, esto era una paradoja a su personalidad. El explicó de forma conmovedora y fiel a su naturaleza brutalmente honesta, que quería que sus hijos lo conocieran, lo entendieran, aún a través de la parte joven de su juventud en la que él no estuvo presente. Tal vez tomó esta decisión para que él (indirectamente) compartiera con el mundo el por qué de su actuar.
This work offers a summary of the book «A NEW BRAND WORLD: 8 Principles for Achieving Brand Leadership in the 21st Century» by Scott Bedbury.
Scott Bedbury is the CEO of Brandstream, a global brand development consulting practice. Before that, he was senior vice president of marketing at Starbucks, easily one of the most recognisable brands in the world. A strong set of brand values can be a company's most important asset. They allow a company to distinguish itself from competitors and to gain the trust and loyalty of its clients over a period of time. Bedbury talks about a brand being like a company's conscience. It needs to be relevant, consistent and coherent. But more importantly, it needs to be cared for and brought to life by humans who care about its future and longevity.
This summary of A New Brand World outlines eight principles to creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.
This work offers a summary of the book «BLUEPRINT TO THE DIGITAL ECONOMY: Creating Wealth in the Era of E-Business» by Don Tapscott, Alex Lowy & David Ticoll.
In Blueprint To The Digital Economy, Tapscott, Lowy and Ticoll argue that the digital economy - computers teamed with communication networks - has the potential to transform almost every consumer and business activity. These changes are having the effect of forcing organizations to amend notions and practices about the nature of competition, the process by which wealth is created and even the nature of the firm itself.
In short, the digital economy changes every assumption ever made in business. It is also allowing completely new commercial entities - like e-business communities which use the digital economy to conduct commercial transactions and collaborate to create new wealth - to flourish and grow like never before. And it is forcing established firms to enter into partnerships and alliances with entirely different and disparate business entities. Clearly, the digital economy opens enormous possibilities and opportunities. The challenge lies in turning the possible into the probable and then into the actual.
Blueprint To The Digital Economy is the perfect guide you need to get acquainted with the rules of the digital economy.
This work offers a summary of the book «BOND: The Business Career of Alan Bond» by Terence Maher. In The Business Career of Alan Bond, author Terence Maher recounts the rise, falls and comebacks of Australian entrepreneur Alan Bond.
This summary of Alan Bond's life covers his childhood, his school years in England first and later in Australia where he immigrated with his parents and sister in 1950. The author moves on to speak about how at the age of eighteen Bond had gone into business on his own, vowing to be a millionaire by the time he was 21. The way he made that million and turned it into 100 millions by the time he was 35 takes the observer through his highs and lows. Bond is also known for his criminal convictions and high-profile business dealings.
The Business Career of Alan Bond is a fascinating recollection of the life and career of one of the world's most talked-about tycoons.
12: The Elements of Great Managing is the long-awaited sequel to the 1999 runaway bestseller First, Break All the Rules. Grounded in Gallup's 10 million employee and manager interviews spanning 114 countries, 12 follows great managers as they harness employee engagement to turn around a failing call center, save a struggling hotel, improve patient care in a hospital, maintain production through power outages, and successfully face a host of other challenges in settings around the world.
Authors Rodd Wagner and James K. Harter weave the latest Gallup insights with recent discoveries in the fields of neuroscience, game theory, psychology, sociology, and economics. Written for managers and employees of companies large and small, 12 explains what every company needs to know about creating and sustaining employee engagement
This work offers a summary of the book «THE INNOVATION SECRETS OF STEVE JOBS: Insanely Different Principles for Breakthrough Success» by Carmine Gallo.
Carmine Gallo is a communication skills coach who works with CEOs and executives at leading companies including Intel, IBM, Chase, Nokia, The Home Depot, Bank of America and others. He is the founder of his own consulting firm, Gallo Communications.
In The Innovation Secrets of Steve Jobs, the author talks about Steve Jobs, cofounder and CEO of Apple, the electronic powerhouse. Steve Jobs is widely regarded as one of the most successful innovators in history. Carmine Gallo wonders how he pulls that off. Well, for one thing, the author doesn't believe a rigid step-by-step method exists for innovation. Nor do Apple employees attend classes or seminars on «How to innovate». Instead, Steve Jobs has achieved genuine breakthrough success by applying seven general principles: 1. Do what you love; 2. Aspire to change the world; 3. Kick-start your brain; 4. Sell dreams, not products; 5. Say no to the unnecessary; 6. Create insanely great experiences; 7. Master delivering the message.
The Innovation Secrets of Steve Jobs offers precious guidance as it presents key principles that allowed Steve Jobs to constantly brilliantly innovate.
This work offers a summary of the book «ABCs OF e-LEARNING: Reaping the Benefits and Avoiding the Pitfalls» by Brooke Broadbent.
With computers and Internet being so widely accessible, the digital space a perfect vehicle for cost-effective learning. Electronic learning, or e-Learning as it is known, has not been half as successful as it could be. Apart from its wide reach and cost effectiveness, it has many other benefits including its adaptable structure, its interactive nature, its flexibility, and most interestingly the fact that it is non-linear meaning participants can skip material or specify the order in which they learn, something that cannot be tailored in the classroom. Thanks to all these advantages, e-Learning is becoming increasingly popular, at all levels of education.
In this summary of ABCs Of E-Learning, Brooke Broadbent helps to dissect the different forms of e-Learning and explains how to plan and roll out successful e-Learning courses with solid, measurable results. «.e-learning can enhance the bottom line by making an organization more productive, saving money, and providing learners more access to more training.»
This work offers a summary of the book «AHEAD OF THE MARKET: The Zack's Method for Spotting Stocks Early - In Any Economy» by Mitch Zacks.
Many investors rely on annual analyst reports, which are designed to advise which stocks to buy/ sell or hold. However, despite the fact that over $1billion a year is put towards these reports, Zacks sides with many other investors in thinking that a lot of the content is corrupt and biased in favour of the companies that fund them. This guide suggests that rather than following one report; you should combine the research compiled by a larger sample of analysts. This will teach you to identify certain patterns in what the analysts say, and how their views change over time. You will then be better informed and be able to develop a better method for making smart investments. To this end, Zacks offers four key analyst investment strategies to follow.
This practical summary of Ahead Of The Market is a great crash course in how to spot winning stocks, and steer clear of untrustworthy analyst reports. It's the perfect guide if you want to out-smart Wall street pros and become a savvy investor, fast!
This work offers a summary of the book «AWAKENING THE ENTREPRENEUR WITHIN SUMMARY: How Ordinary People Can Create Extraordinary Companies» by Michael Gerber.
"Everyone and anyone has the potential to become an entrepreneur and to create a highly successful company." So says the 'E-Myth' entrepreneur Michael Gerber in this thought-provoking and motivational summary. Many of us do not fulfil our entrepreneurial potential because we don't have the tools to take a great idea from the drawing board direct to the boardroom. Help is at hand though, in Gerber's 'four dimensions'.
The budding entrepreneur must think of him/herself as having four personalities: the dreamer, the thinker, the storyteller and the leader. Follow this progression and you can turn an idea into a viable business prospect. Gerber's structure helps you to mould your idea into something marketable, teaches you how to give your business a unique 'story' and offers real solutions to the challenges you'll inevitably face on the road to business success.
Once your inner entrepreneur is fully awakened and your dream business is up and running, Gerber offers a route to expansion; use his 'golden pyramid' to take your new company to enterprise status. The ideas in this summary offer a brilliant guide to how you can build and be your own business - and a globally successful one at that.
This work offers a summary of "Be a real estate millionaire: Secret Strategies For Lifetime Wealth Today" by Dean Graziosi.
For once a book claiming that making wealth can be easier than it sounds! Dean Graziosi is a firm believer that anyone can make sound investments in real estate as long as he or she has a strong understanding of the market cycle. Typically when the market is on the rise, people buy properties, fix them up and sell them for a huge profit. When the market is going down, investors buy properties cheaply and hold on to them until the market rises again and they can sell for profit. The hardest part of the whole process is simply getting started. Graziosi makes the claim that real estate is «not rocket science» and that, contrary to common belief, «it doesn't take money to make money in real estate, just determination.» With this little summary in your back pocket you can be well on your way to building the solid foundations of your real estate fortune.
This work offers a summary of the book « THE 4-HOUR WORKWEEK: Escape 9-5, Live Anywhere, and Join the New Rich» by Timothy Ferriss.
Timothy Ferriss is a serial entrepreneur. In addition to speaking six languages, Ferriss runs a multinational firm from wireless locations worldwide. His eclectic passions include being a world record holder in tango, a national champion in Chinese kickboxing and a guest lecturer at Princeton University.
In The 4-Hour Workweek, he explains that there is a new subculture of people in the world who have figured out that the 9-5 grindstone doesn't really fire up their imaginations to any great degree. Instead, they organize their lives and follow a set of uncommon rules which typically allows them to work less than four hours a week but earn more in a month than most people do in a year. These people are the «New Rich» (NR). They abandon the conventional deferred-life plan (work now and retire later) and instead develop their own signature lifestyles which utilize the currencies of the New Rich: time and mobility.
The 4-Hour Workweek gives you four steps to follow which will take you from being deferred-life oriented to becoming part of the New Rich.
This work offers a summary of the book «THE PRESENTATION SECRETS OF STEVE JOBS: How to Be Insanely Great in Front of Any Audience» by Carmine Gallo.
Carmine Gallo is a communication skills coach who works with CEOs and executives at leading companies and is an accomplished keynote speaker and seminar leader who speaks in the United States and in many other parts of the world. The Presentation Secrets of Steve Jobs shows at which point Apple chief executive is the definitive gold standard when it comes to giving business presentations.
Jobs is a magnetic pitchman who sells his ideas with flair and charisma. But behind the scenes, he works hard at methodically improving his presentations. This is significant because it means anyone can learn to present like Steve Jobs. All you need to do is to take the presentation template Steve Jobs uses and then add your own planning and practice efforts. Charisma is not a prerequisite, but hard work and systematic preparation most certainly are.
According to Gallo, «a Steve Jobs presentation is very much like a dramatic play - a finely crafted and well-rehearsed performance that informs, entertains, and inspires.» The Presentation Secrets of Steve Jobs provides you with techniques that will help you convince your audience and make the most of your presentations.
This work offers a summary of the book «A STAKE IN THE OUTCOME: Building a Culture of Ownership for the Long-Term Success of Your Business» by Jack Stack and Bo Burlingham Jack Stack is president and CEO of SRC Holdings Corporation (formerly Springfield ReManufacturing Corporation), an employee owned company since 1982. Bo Burlingham is editor-at-large of Inc. Magazine.
According to Stack and Burlingham, «to succeed in creating an employee-owned and operated company, employees have to be taught how to think and act like owners». A Stake in the Outcome advises business managers to go beyond the traditional ways of rewarding employees, and teaches them how to build a sustainable ownership culture which provides employees with the right tools and attitude to carry out their responsibilities with the goals of the wider company at heart.
This guide outlines 14 Rules of Employee Ownership, and systematically addresses each point often illustrated with examples. At the end of this summary you should have a clearer understanding of how to empower your employees with the trust and intelligence they need in order to act in the company's best interests, without necessarily handing out company shares.
This work offers a summary of the book «A WHACK ON THE SIDE OF THE HEAD: How You Can Be More Creative» by Roger Van Oech.
In A Whack On The Side Of The Head, Van Oech argues that creative thinking can yield extremely positive results, and at the best of times can lead to innovative and profitable ideas. Occasionally, however, we all get mental blocks which deter us from thinking outside the box. We feel obliged to follow strict rules and are afraid of making mistakes or coming up with bad ideas.
This summary identifies the ten most common mental locks, or misapprehensions about the way we should think, and provides useful solutions to each issue. With stimulating puzzles and exercises it will give you a mental workout and is just the key you need to unlock and stimulate creative thoughts. The perfect quick read to help you unleash your creativity.
This work offers a summary of the book «BEYOND BOOKED SOLID: Your Business, Your Life, Your Way - It's All Inside» by Michael Port.
Michael Port runs his own corporate consulting and coaching business. He has been described by the Wall Street Journal as a «marketing guru».
In Beyond Booked Solid, he argues that you have to reach the stage where you are «booked solid» - where you're getting as much work as you can handle by yourself. Once you reach that stage, a new challenge arises. You now have to grow and develop your business so, instead of being a small operation which takes all your time and energy, it becomes a bigger and better business which pays you more while you work less.
The Beyond Booked Solid Challenge is to turn a one-person operation into a highly successful and self sustaining enterprise which can serve more clients than ever before.
Beyond Booked Solid will teach you how to leverage what you're good at so you can spend more time doing that and less time doing all the other stuff that's required. This interesting book gives you the key in choosing the business architecture that's most appropriate for your circumstances and preferences.