Wiley

  • The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions.
    "This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions

  • Structure from Motion with Multi View Stereo provides hyperscale landform models using images acquired from standard compact cameras and a network of ground control points. The technique is not limited in temporal frequency and can provide point cloud data comparable in density and accuracy to those generated by terrestrial and airborne laser scanning at a fraction of the cost. It therefore offers exciting opportunities to characterise surface topography in unprecedented detail and, with multi-temporal data, to detect elevation, position and volumetric changes that are symptomatic of earth surface processes. This book firstly places Structure from Motion in the context of other digital surveying methods and details the Structure from Motion workflow including available software packages and assessments of uncertainty and accuracy. It then critically reviews current usage of Structure from Motion in the geosciences, provides a synthesis of recent validation studies and looks to the future by highlighting opportunities arising from developments in allied disciplines. This book will appeal to academics, students and industry professionals because it balances technical knowledge of the Structure from Motion workflow with practical guidelines for image acquisition, image processing and data quality assessment and includes case studies that have been contributed by experts from around the world.

  • A key component of the overall quality of a pharmaceutical is control of impurities, as their presence, even in small amounts, may affect drug safety and efficacy. The identification and quantification of impurities to acceptable standards presents a significant challenge to the analytical chemist. Analytical science is developing rapidly and provides increasing opportunity to identify the structure, and therefore the origin and safety implications of these impurities, and the challenges of their measurement drives the development of modern quantitative methods.
    Written for both practicing and student analytical chemists, Analysis of Drug Impurities provides a detailed overview of the challenges and the techniques available to permit accurate identification and quantification of drug impurities.

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