Dan Heath Chip Heath

  • Anglais Switch

    Dan Heath Chip Heath

    We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

    But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
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  • This ebook offers a summary of "Made To Stick" by Chip and Dan Heath.

    «Sticky» ideas are those which are highly memorable and exceptionally long-lasting in their impact: it's the ideas that every business would like to develop. Made to Stick analyses «sticky» ideas, finding that, whilst there are no hard-and-fast formulas for developing a sticky idea, there is a short checklist of six principles which most of the successful sticky ideas of the past have tended to use. Sticky ideas are usually simple, unexpected, concrete, credible, emotional and story-based.

    In practical terms, this means that there must be one, central message. In the 1980s, the US Army developed a concept called «Commander's Intent». This means whenever an order is given, there is a crisp, plain-talk statement included which specifies the order's goal. This has been very effective. Try to think in terms of what you want the customer to ask, rather than what information you want ton convey. Images and «fun facts» will also be more powerful than a regurgitating advertising «message». Make an effort to find ways to make your product emotionally appealing.

    Some of these concepts will doubtless be familiar, but Chip and Dan Heath present them together in a coherent structure, with specific examples and clear recommendations. This is a very useful book.

  • Pourquoi certains moments, même brefs, nous marquent à vie ? Pourquoi nos souvenirs les plus précieux se concentrent-ils sur une courte période de notre jeunesse ? Pourquoi avons-nous tendance à nous souvenir du meilleur, du pire ou du dernier instant d'une expérience vécue ?
    Dans ce nouvel ouvrage, Chip et Dan Heath décryptent les ressorts de ces instants puissants capables de changer une vie et vous apprennent à créer des expériences mémorables pour vos interlocuteurs, vos clients, vos enfants...
    Les moments les plus marquants de notre vie doivent souvent beaucoup au hasard ou à la chance... Cet ouvrage vous apprendra à les susciter vous-même.
    « Tout simplement stupéfiant. » Jake Knapp, auteur du best-seller Sprint
    « Ce livre formidable regorge à chaque page d'idées pratiques et de récits mémorables. [...] Ne passez pas à côté. » Eric Ries, auteur des best-sellers Lean Startup et Le Modèle Startup.

  • What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectiely.

  • Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings.



    In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold.



    Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.

  • 'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT
    'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine' Adam Grant, bestselling author of ORIGINALS and OPTION B, with Sheryl Sandberg
    The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work.'What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children? Many of the defining moments in our lives are the result of accident or luck - but why leave our most meaningful, memorable moments to chance when we can create them?In The Power of Moments, Chip and Dan Heath explore the stories of people who have created standout moments, from the owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests, to the scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour.Filled with remarkable tales and practical insights, The Power of Moments proves we all have the power to transform ordinary experiences into unforgettable ones.

  • Au travail comme à la maison, quand on veut changer quelque chose (améliorer son chiffre d'affaires, se mettre au vélo, pousser son conjoint à arrêter de fumer...), une montagne d'obstacles surgit forcément : trop de contraintes, pas le courage, trop compliqué... Malgré nos bonnes volontés, nous résistons au changement ! Pourtant, c'est facile d'y arriver !Au programme, dans ce livre : Un concept simple pour expliquer les mécanismes du comportement : imaginez que vos émotions (peur, instinct...) sont un éléphant et que votre raison est le conducteur perché sur le dos de l'animal. Il essaye tant bien que mal de faire avancer l'éléphant mais c'est impossible sans la bonne méthode ! Trois étapes efficaces pour arriver à changer : Donnez une direction au conducteur avec des objectifs accessibles et précis, de petites étapes... Motivez l'éléphant (suscitez des émotions, échelonnez pour faire moins peur...). Tracez votre propre chemin (modifiez votre environnement, créez des habitudes...). Avec de nombreux d'exemples et mises en situation : nul besoin de héros ni de grands moyens, tout le monde peut changer ! Un petit pas après l'autre... INÉDIT : un recueil de textes des frères Heath à télécharger gratuitement en cliquant ici

  • This ebook offers a summary of the book "SWITCH - HOW TO CHANGE THINGS WHEN CHANGE IS HARD" by Chip and Dan.

    Why is change so hard, even when we know it's necessary? Our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. Chip and Dan Heath have created a matrix for making change that's compelling: they suggest that the best way to change is to:

    Engage the rational mind - by providing crystal-clear direction.
    Motivate the emotional mind - give yourself a taste of what you will feel once you change Blueprint the path ahead - make your environment facilitate the change you want.

    Switch breaks down these points into steps that are easy to understand and follow.

    Overall, Switch is a realistic, logical guide to navigating change and exploiting it fully. Entrepreneurs and businesspeople looking to create and implement the best, profitable changes will find this book interesting and informative.

  • Une démarche efficace en 4 étapes pour prendre de meilleures décisions
    Vous êtes manager, enseignant, parent ? Pour votre vie personnelle ou professionnelle, vous devez forcément prendre des décisions.
    Comment être sûr de faire le bon choix sans vous laisser influencer par les émotions et les idées préconçues ?

    Suivez un process simple mais efficace en seulement 4 étapes, et prenez, à coup sûr, la bonne décision.

    ÉTAPE 1 : Élargissez vos options. Si vous n'avez que deux solutions (oui ou non), c'est sûrement trop peu...
    ÉTAPE 2 : Confrontez vos hypothèses à la réalité. Obtenir plus d'informations sur les alternatives possibles.
    ÉTAPE 3 : Prenez du recul avant de décider. Pour éviter de choisir en fonction de vos émotions.
    ÉTAPE 4 : Préparez-vous à avoir tort. Il faut au moins envisager cette éventualité !

    La méthode infaillible pour ne plus se tromper !

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