The must-read summary of Jason Jennings' book: "Think Big Act Small: How America's Best Performing Companies Keep the Start-up Spirit Alive".
This complete summary of the ideas from Jason Jennings' book "Think Big Act Small" reveals the results of a study that was carried out in order to identify the organisations that were growing revenue and profits by 10% for at least ten years. Based on these results, Jason Jennings has compiled this guide for what an organisation needs to do to prosper over the long term - think big, but act small. This summary explains how companies can do this by coming up with big ideas that solve their customers' problems or making better products, but they should never stop acting like a start-up.
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To learn more, read "Think Big Act Small" and discover the most important way to keep your company growing.
The must-read summary of Rob Adams' book: "A Good Hard Kick in The Ass: Basic Training For Entrepreneurs".
This complete summary of the ideas from Rob Adams' book "A Good Hard Kick in The Ass" shows that many aspiring entrepreneurs believe that their ideas are groundbreaking, their markets are ripe and all they need is some capital and a bit of advertising and they're good to go. The author points out that it is not the case; it offers instead a frank reality check about what really matters in a startup. It highlights a set of nine fundamentals to starting and growing a business. It also pinpoints five key milestones to aim for when getting your product to market, from validating the prospective market and designing a business model to lining up investors and proving the product can be made. This summary demonstrates the importance of shifting your emphasis from the business model to the sales model, with useful explanations of the four most common sales models used by startups. If the product sells investors will back it and your company will be a success. Anyone looking to start and grow a new business will appreciate the candid advice in this engaging summary.
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To learn more, read "A Hard Kick in the Ass" and discover advice to start and grow a new business.
The must-read summary of Robert Kiyosaki and Sharon Lechter's book: "The Cashflow Quadrant: Rich Dad's Guide To Financial Freedom"
This complete summary of the ideas from Robert Kiyosaki and Sharon Lechter's book "The Cashflow Quadrant" explains the four ways in which income can be generated: 1. You can get a job; 2. You can be self employed; 3. You can build and own a business system of some type; 4. You can invest in other businesses. In this summary, it is shown that to focus solely on the first two quadrants mentioned may have negative financial impacts. Explaining how gradually focusing on the third and fourth quadrants can improve your lifestyle, this summary will allow you to stay open to opportunities.
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To learn more, read "The Cashflow Quadrant" and you will see opportunities where others see difficulties.
The must-read summary of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything".
This complete summary of the ideas from Guy Kawasaki's book "The Art of the Start" shows how starting a business is an art. In his book, the author explains a step-by-step approach for starting any business project, from launching a start-up to creating a new product. He also demonstrates the importance of giving meaning to everything you do to make things happen and achieve success.
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To learn more, read "The Art of the Start" and find out everything you need to know about starting a new business and how to make it a success!
The must-read summary of Lawrence Hrebiniak's book: "Making Strategy Work: Leading Effective Execution and Change".
This complete summary of the ideas from Lawrence Hrebiniak's book "Making Strategy Work" shows how the strategies that fail often do so not because the ideas are bad, but because the implementation is bad. To get an organisation to put a chosen strategy into place successfully, a unified and integrated approach to execution is required. In his book, the author explains the five key factors that leaders should get right in order to implement strategies as effectively as possible and reap the rewards. This summary explains each of these factors in turn and works as a guidebook on the best way to implement change.
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To learn more, read "Making Strategy Work" and discover the key to successfully implementing new strategies and changes.
The must-read summary of Scott Fox's book: "Internet Riches: The Simple Money-Making Secrets of Online Millionaires".
This complete summary of the ideas in Scott Fox's book "Internet Riches" shows that at least 58% of all employees dream of starting their own business but hesitate because of `insufficient financial resources'. In his book, Scott Fox explains that an internet business can be set up with minimum investment and there is no reason why the business cannot be a success. By following his methods of cash-flow analysis, business plan analysis, how to search for niches and how to grow the business, you can set up your dream company and watch it succeed.
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To learn more, read "Internet Riches" and find out how you can set up your own successful company with the minimum investment.
The must-read summary of Michael Gelb and Sarah Caldicott's book: "Innovate Like Edison: The Success System of America's Greatest Inventor"
This complete summary of the ideas from Michael Gelb and Sarah Caldicott's book "Innovate Like Edison" shows that Thomas Edison is the greatest innovator in American history: he generated a record-breaking 1,093 US patents and 1,293 international patents over 62 successive years. He founded the world's first research lab and General Electric. These have formed the basis of some of today's billion dollar industries. This summary shows the results of the research of Edison's competencies and strategies. It suggests that his exceptional innovations skills are based on five competencies and twenty-five best practices. It recommends such strategies as developing a solution-centered mindset, harnessing mastermind collaboration and focusing intensively on creating value. These general suggestions are broken down into practical measures: it explains how to create the best multi-disciplinary teams, and why you should recruit the best possible people. They believe in rewarding collaborators generously, and discuss the best ways to network. "Innovate like Edison" also includes tactical, long-term advice, such as when to consider up-scaling.
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To learn more, read "Innovate Like Edison" and discover Thomas Edison's systemic approach, and how to implement it.
The must-read summary of Daryl Conner's book: "Leading at the Edge of Chaos: How to Create the Nimble Organization".
This complete summary of the ideas from Daryl Conner's book "Leading at the Edge of Chaos" shows that being nimble is now a key element of any sustainable competitive advantage that an organisation may attempt to secure and defend. Nimbleness is not just about flexibility or adaptation, it's all about execution. In his book, the author has identified the characteristics of nimble organisations and explains how these companies plan and operate. This summary is a must-read for any leader who wants to ensure that their company does better than anyone else.
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To learn more, read "Leading at the Edge of Chaos" and discover the key to becoming a nimble organisation and implement changes better and faster than the competition.
The must-read summary of Ewen Chia's book: "How I Made My First Million on the Internet... And How You Can Too!"
This complete summary of the ideas from Ewen Chia's book "How I Made My First Million on the Internet" shows that the Internet, though an extraordinarily powerful marketing machine, should be approached in the same way as real life business models. This summary suggests how to apply these measures to Internet marketing. Never go into a completely cold market, for example, but target a niche within a market that already exists. A profitable market will have the following online features: popular sellers on eBay/Amazon, they will be present on trend watchers such as TrendWatching.com, the business keywords will rate highly on search engines. Relationships are especially important in online marketing: people receive so many spam offers they want to be able to trust you before buying. Focus on the problem your product solves, rather than the product itself. When people contact you, be swift in your reply, even if that means they get an auto-responder first.
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To learn more, read "How I Made My First Million on the Internet" and discover the business models and how to apply them to the Internet marketplace, step-by-step.
The must-read summary of James Collins and Jerry Porras' book: "Built to Last: Successful Habits of Visionary Companies".
This complete summary of the ideas from James Collins and Jerry Porras' book "Built to Last: Successful Habits of Visionary Companies" shows that the most impressive achievement in the world of business is the creation of a viable and successful company. But what makes a company successful? To answer this question, the authors have studied world-class companies, from Sony to Walt Disney, and provided you with the keys to their success that can be used by almost any business.
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To learn more, read "Built to Last" and see how you can create a visionary company that will guarantee world-class success.
The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".
This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.
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To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values.
The must-read summary of Matthew Stewart's book: "The Management Myth: Why the Experts Keep Getting It Wrong".
This complete summary of the ideas from Matthew Stewart's book "The Management Myth" shows how many believe that business management is a body of discrete and specialised technical expertise which is a formal academic discipline. However, this is an illusion which has been created by self-proclaimed business gurus, business book authors and the business school industry. In his book, the author reveals the truth about business management and claims that "a good manager is nothing more or less than a good and well educated person".
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To learn more, read "The Management Myth" and discover the true key to good management.
The must-read summary of Loral Langemeier's book: "Guide to Creating a Cash Machine for Life: The Key to Achieving Financial Security".
This complete summary of the ideas from Loral Langemeier's book "Guide to Creating a Cash Mashine for Life" shows that you can't save your way to genuine financial security or get there by cutting costs. It simply cannot be done. Instead, you should work to earn more by starting your own viable business on the side which harnesses the skills you already have for greater financial gain. As you build a reliable team to make this happen, you can build your wealth even if you choose to keep your 9-to-5 job. In simple terms, you have to build and operate your own "Cash Machine". The Millionaire Maker's Guide To Creating A Cash Machine For Life gives you the tools to build a solid business asset which can create an expansive, empowering life for you and your family.
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To learn more, read "Guide To Creating A Cash Machine For Life" and discover a first-rate guide for budding entrepreneurs.
The must-read summary of Deepak Malhotra and Max Bazerman's book: "Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Tables and Beyond".
This complete summary of the ideas from Deepak Malhotra and Max Bazerman's book "Negotiation Genius" shows that people are not born genius negotiators. This is a skill that can be learned and perfected by absolutely anyone. The authors reveal the framework used by top negotiators and how you can develop instinct to avoid the most common errors and biases. By learning and applying the techniques included in the book, you can become a genius negotiator and start getting what you want.
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To learn more, read "Negotiation Genius" and find out how you can perfect your skills and start getting more out of your negotiations.
The must-read summary of Benjamin Levy's book: "Remember Every Name Every Time: Corporate America's Memory Master Reveals His Secrets".
This complete summary of the ideas from Benjamin Levy's book "Remember Every Name Every Time" shows how being able to remember the names of people you meet is an invaluable business and career-building tool. The author shares two different methods that use various techniques and can be adapted for use in all areas of life. Get to know the secrets shared by this memory master so that you can stop forgetting names and start making a great impression.
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To learn more, read "Remember Every Name Every Time" to perfect your memory skills and take your career to the next level.
Complete summary of Michael LeBoeuf's book: "The Millionaire in You: Ten Things You Need to Do Now to Have Money and the Time to Enjoy It".
This summary of the ideas from Michael LeBoeuf's book "The Millionaire in You" shows that, for most people, the goal is not simply to achieve millionaire status, but to have sufficient time and money to do whatever they feel passionate about. In other words, true financial freedom means to have enough money and enough time to enjoy it. In his book, the author advises readers to master four different skills that will enable them to achieve this goal. This summary is a must-read for anyone who wants to release their inner millionaire and enjoy life.
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To learn more, read "The Millionaire in You" and unlock your true wealth potential.
The must-read summary of Joel Kurtzman and Glen Rifkin's book: "Startups that Work: The 10 Critical Factors That Will Make or Break a New Company".
This complete summary of the ideas from Joel Kurtzman and Glen Rifkin's book "Startups that Work" reveals the results of a study into 350 different startup companies, showing that there are ten rules for increasing the chances of long-term success for a new company. In their book, the authors present these 10 critical factors and how you can use them to guide you towards success while your company is still a startup. This summary is a must-read for startup entrepreneurs who want to know the key to getting past the first stage and becoming successful.
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To learn more, read "Startups that Work" and find out how you can put your startup on the path to success.
The must-read summary of James Champy's book: "X-Engineering the Corporation: Reinventing Your Business in the Digital Age".
This complete summary of the ideas from James Champy's book "X-Engineering the Corporation" shows that the time is right for managers to achieve breakthrough performance by managing across multiple organisations (X-engineering) rather than simply attempting to optimise their own standalone business operations (re-engineering). In his book, the author demonstrates the potential of X-engineering and how it will be the driving force of corporate growth for the next 25 years. This summary is a must-read for anyone wanting to learn more about the concept and how it can help you boost your business' performance.
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To learn more, read "X-Engineering the Corporation" and discover the key to boosting business performance.
The must-read summary of Gabriel Weinberg and Justin Mares' book: "Traction: A Startup Guide to Getting Customers".
This complete summary of the ideas from Gabriel Weinberg and Justin Mares' book "Traction" states that there are lots of start-ups trying to be successful today. According to Weinberg and Mares, the start-ups that manage to reach success are the ones that create `traction' by generating customer growth and momentum. This should be the main aim of anyone launching a start-up and they should use the Bullseye Framework to identify which traction channels they should use. The Bullseye Framework has five key principles; brainstorm, rank, prioritise, test and focus. This summary explains each of these principles in detail, allowing you to learn the best way to launch a successful start-up.
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To learn more, read the summary of "Traction" to discover how to create customer growth and momentum for your start-up and succeed!
The must-read summary of Stephen Leeb and Donna Leeb's book: "Defying the Market: Profiting in the Turbulent Post-Technology Market Boom".
This complete summary of the ideas from Stephen Leeb and Donna Leeb's book "Defying the Market" shows how technology is experiencing a slowing down of pace and progress. In their book, the authors explain how this slowdown, combined with other factors, will lead to inflation once again becoming a major factor in the global economy. For this reason, any investment strategy formulated for the next 10 to 15 years should be tailored so as to benefit from the effects of this inflation. By reading this summary, you will learn the four key elements that will lead to a successful investment portfolio for the upcoming decade.
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To learn more, read "Defying the Market" and discover how you can take advantage of the technological slowdown and upcoming inflation to make profitable investments.
The must-read summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy".
This complete summary of the ideas from Al Ries and Jack Trout's book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide on the tactics to achieve that strategy. However, this summary highlights that history's most successful companies have invariably developed strategy from the bottom-up. In this method, the company first identifies a tactic that is delivering a sustainable competitive advantage in the minds of consumers. The company then focuses its resources on exploiting that tactic to the greatest possible degree by building the tactic into the company's entire marketing strategy. Bottom-up marketing suggests that the best and most effective way to become a marketing strategist is to put your mind into your marketplace and to find inspiration where customers come into contact with your product or service. By immersing yourself in the tactics of whatever works in reality, you can develop a highly effective marketing strategy.
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To learn more, read "Bottom-Up Marketing" and carry out your marketing strategies successfully.
The must-read summary of David Stauffer's book: "It's a Wired, Wired World: Business the AOL Way".
This complete summary of the ideas from David Stauffer's book "It's a Wired, Wired World" shows that AOL has been able to achieve impressive preeminence in such a highly competitive marketplace, despite not being created until 1985. The company's longevity and ability to move forward in the face of intense competition is unmatched. In his book, the author identifies the six elements of the AOL business model that have led to its success. This summary is a great template for success and is a must-read for anyone who wants to follow the principles of AOL to ensure success in their own business.
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To learn more, read "It's a Wired, Wired World" and discover the secrets behind the success of this world-class company.
The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".
This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to "trade up" in some areas - to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: "New-Luxury". In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace.
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To learn more, read "Trading Up" and discover the new-luxury products that will change the way you think about the marketplace.
The must-read summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis".
This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you differentiate yourself in the mind of prospective customers - the process of creating mental links so whenever people think about your product category or line of business, your company's name will spring to mind. Repositioning is all about how you adjust and fine-tune perceptions about your company or your competition in order to make your marketing strategy work. In their book, the authors explain that you need to constantly keep repositioning, or you will be left behind. This summary provides readers with the solution to staying on top of their industries in this era of rapid technological change.
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To learn more, read "Repositioning" and find out what you can do to face today's market and succeed.